Rituals was founded in 2000 and was the first brand in the world to pioneer a combination of luxury Home and Body cosmetics.

We develop high quality products to enrich body and soul: luxury goods ranging from body and facial care, to organic cotton ware, scented candles, perfumes, gemstone make-up and tea.
The Rituals philosophy is simple: happiness can be found in the smallest of things. It is our passion to transform your everyday routines into meaningful rituals. Just taking the time to enjoy simple things like a warm bath, a cup of tea or a relaxing massage can transform them into meaningful experiences. Our founder Raymond Cloosterman had an intuition, and followed his instincts to create a concept that grew into an international success story within just ten years. Today Rituals has 220 stores globally and customers can also find us through our webshop, at concessions within leading department stores worldwide, onboard airlines and in hotels. We also recently opened our fifth City Spa and we intend to keep expanding - spreading life’s simple pleasures as we grow.

All products are inspired by authentic Eastern rituals. The Hammam steam bath ritual, the shaving ritual of the Japanese Samurai warriors and the gemstones make-up ritual are examples in a long line of beautiful traditions. Inspired by nature Rituals is designed for discerning customers who have high standards when it comes to personal care, and who also take a caring attitude towards others and the environment. Not surprisingly, these are exactly the same standards we impose on our products and services. We use natural, renewable and organic ingredients for our products; we use safe alternatives for anything nature cannot provide.

The perfect fragrance is key to us. That is why we only work with the world’s best perfumers to create our distinctive, exclusive and subtle fragrances.

Rituals supports ‘Proefdiervrij’, the Dutch Society for Replacement of Animal Testing. Our products are not tested on animals but instead are tested by enthusiastic human volunteers. Our full product line is suitable for vegetarians.

Rituals is designed for discerning customers who have high standards when it comes to personal care, and who also take a caring attitude towards others and the environment. Not surprisingly, these are exactly the same standards we impose on our products and services. We use natural, renewable and organic ingredients for our products; we use safe alternatives for anything nature cannot provide.