User-agent: * #Exclusion of internal shops/ duplicate locales Noindex: */fra- #201707 - Expand Online KV - Fallback rule to noindex the duplicate locales/languages Disallow: */fra- #201707 - Expand Online KV - Prevent search engines from crawling the duplicate locales that are used for Belgium and Luxembourg. Noindex: */eng- #201708 - Expand Online KV - Fallback rule to noindex the duplicate locales/languages Disallow: */eng- #201708 - Expand Online KV - Prevent search engines from crawling the duplicate locales that are used for all non native English speaking countries that do not have a seprate currency. Noindex: */deu- #201709 - Expand Online KV - Fallback rule to noindex the duplicate locales/languages Disallow: */deu- #201709 - Expand Online KV - Prevent search engines from crawling the duplicate locales that are used for non euro german speaking countries that do not have a seperate currency. #END locale exclusion #Legacy disallows Disallow: */account Disallow: */account/* Disallow: *rituals-account Disallow: /account-edit-profile Disallow: /address-list Disallow: /order-history #END legacy Disallows #201708 - Expand Online KV - Catchall allow rule for resources Allow: *css Allow: *js Allow: *jpg Allow: *svg Allow: *png Allow: *gif Allow: *woff #NB this filetype is not currently in use, added for forward compatibility. Allow: *ttf #END catchall allow rule for resources #201708 - Expand Online KV - Disallow robots from wasting crawl budget. Disallow: */demandware.static/ #Irrelevant urls that are either 410 or 500s. NB the resources are locale folder specific, therefore the non-specific paths. Disallow: */demandware.store/ #Internal API urls that are either 410 or 500s or empty pages. NB the resources are locale folder specific, therefore the non-specific paths. #END Disallow robots from wasting crawl budget #201708 - Expand Online KV - Specific allow for resources in the static folder which are used throughout the website for images and resources. Allow: */demandware.static/*jpg Allow: */demandware.static/*svg Allow: */demandware.static/*png Allow: */demandware.static/*css Allow: */demandware.static/*js Allow: */demandware.static/*gif Allow: */demandware.static/*woff #NB this filetype is not currently in use, added for forward compatibility. Allow: */demandware.static/*ttf #END specific allow for resources in static demandware folder #201708 - Expand Online KV - Allow product pages for Google shopping feed; Note some other pages are also included but this is the best we can do. Allow: /fra-*/*.html #Allow all pages ending in .html for FRA urls, this will allow products, collection, magazine and some other content pages to be crawled. Disallow: /fra-*/collection*.html #Exclude the collection pages Disallow: /fra-*/mag-* #Exclude the magazine pages Disallow: /fra-*/faq* #Exclude the faq pages. Allow: /eng-*/*.html #Allow all pages ending in .html for ENG urls, this will allow products, collection, magazine and some other content pages to be crawled. Disallow: /eng-*/collection*.html #Exclude the collection pages Disallow: /eng-*/mag-* #Exclude the magazine pages Disallow: /eng-*/faq* #Exclude the faq pages. Allow: /deu-*/*.html #Allow all pages ending in .html for ENG urls, this will allow products, collection, magazine and some other content pages to be crawled. Disallow: /deu-*/collection*.html #Exclude the collection pages Disallow: /deu-*/mag-* #Exclude the magazine pages Disallow: /deu-*/faq* #Exclude the faq pages. #END allow for Google shopping #201708 - Expand Online KV - Allow urls to be de-indexed when products or pages are not present anymore because of demandware catchall intercept. Allow: /fra-*/notfound Allow: /eng-*/notfound Allow: /deu-*/notfound #END de-indexed pages #201710 - Expand Online KV - Exclude parameters from being crawled Disallow: /*?sz=* Disallow: /*&sz=* Disallow: /*?switchpipeline=* Disallow: /*&switchpipeline=* Disallow: /*?StoreID=* Disallow: /*&StoreID=* Disallow: /*?original=* Disallow: /*&original=* Disallow: /*?locale=* Disallow: /*&locale=* Disallow: /*?lang=* Disallow: /*&lang=* Disallow: /*?id=* Disallow: /*&id=* Disallow: /*?format=* Disallow: /*&format=* Disallow: /*?fdid=* Disallow: /*&fdid=* Disallow: /*?dwcont=* Disallow: /*&dwcont=* Disallow: /*?country=* Disallow: /*&country=* Disallow: /*?category=* Disallow: /*&category=* Disallow: /*?cgid=* Disallow: /*&cgid=* Disallow: /*?self=* Disallow: /*&self=* Disallow: /*?cid=* Disallow: /*&cid=* Disallow: /*?pid=* Disallow: /*&pid=* Disallow: /*?dwvar_*m_size=* Disallow: /*&dwvar_*m_size=* #END Exclude parameters Allow: */jobs Sitemap: https://www.rituals.com/sitemap.xml