The Japanese like to have a ceremony to celebrate occasions that mark new beginnings. Beauty and natural simplicity are of the utmost importance for these occasions. A wedding, moving house or the birth of a child are all cause for celebration - but so is the dawning of a new day. According to ancient tradition, for the Japanese every new day is a day worth living. That's why they make sure to have a clean start. A daily cleansing ritual to remove impurities from the skin is a part of that. With this ancient Japanese custom in mind, Rituals created a sensational facial cleanser, entirely in line with the other Awareness facial products. This creamy rich foam makes for a radiant and super-soft face. The purity of the Lotus Flower and the nourishing properties of Rice Milk provide a relaxing clean start (and end) to every day.