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Scented love letter? That’s me
Happy Valentine’s Day
Scented love letter? That’s me
Happy Valentine’s Day
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Skincare that Works
Signature scents for your home
New Private Collection
More than a cliché
Real love, real gifts
Go beyond the expected this Valentine's Day. Offer something real, thoughtful, and just right.
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Your gift this month
Discover your new favourite 3-step routine. This handy travel skincare set is yours when you spend €50 or more.*
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Explore Rituals
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Award-winning products
The Sunday Times Style Beauty Awards 2024
Global Green Beauty Awards 2024
Vogue Beauty Awards 2024
Care and Impact Initiative: Danish Beauty Awards 2025
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Top trending products
From body creams and serums to home fragrances, these top picks are making waves for their high-quality ingredients and innovative formulations.
20 - 22 February
Hair Care Weekend
Visit our stores during the Hair Care Weekend! Receive personalised hair advice and a stylish touch‑up from our experts. Discover our renewed luxurious haircare collection, created for strong, soft and shiny hair. Stop by and leave the store glowing.
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About Rituals
Better the balance
- Purpose-drivenProud to be B Corp™
Rituals is Certified B Corp™ - meaning we are a company that uses business as a force for good.
Read more - ImpactThe 10% Profit Pledge
We guarantee that we will use 10% of our net profit to support causes that improve the wellbeing of people and planet.
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