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Winter essentials

Scented love letter? That’s me

Happy Valentine’s Day

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Scented love letter? That’s me

Happy Valentine’s Day

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Skincare that Works

Weaving memories together

Happy Lunar New Year

Men's collection

Expert Skincare for Him

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Signature scents for your home

New Private Collection

More than a cliché

Real love, real gifts

Go beyond the expected this Valentine's Day. Offer something real, thoughtful, and just right.

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  • More than a cliché

    Real love, real gifts

    Go beyond the expected this Valentine's Day. Offer something real, thoughtful, and just right.

    Shop All
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Exclusively for Members

Your gift this month

Discover your new favourite 3-step routine. This handy travel skincare set is yours when you spend €50 or more.*

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Award-winning products

The Sunday Times Style Beauty Awards 2024

The Sunday Times Style Beauty Awards 2024

Global Green Beauty Awards 2024

Global Green Beauty Awards 2024

Vogue Beauty Awards 2024

Vogue Beauty Awards 2024

Care and Impact Initiative: Danish Beauty
Awards 2025

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Top trending products

From body creams and serums to home fragrances, these top picks are making waves for their high-quality ingredients and innovative formulations.

  • Discover

    Top trending products

    From body creams and serums to home fragrances, these top picks are making waves for their high-quality ingredients and innovative formulations.

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20 - 22 February

Hair Care Weekend

Visit our stores during the Hair Care Weekend! Receive personalised hair advice and a stylish touch‑up from our experts. Discover our renewed luxurious haircare collection, created for strong, soft and shiny hair. Stop by and leave the store glowing.

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About Rituals

Better the balance

  • Certified B Corp™
    Purpose-drivenProud to be B Corp™

    Rituals is Certified B Corp™ - meaning we are a company that uses business as a force for good.

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    PackagingOur refills

    Enjoy your favourite products just with less packaging!

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  • rituals-profit-pledge-banner-landscape
    ImpactThe 10% Profit Pledge

    We guarantee that we will use 10% of our net profit to support causes that improve the wellbeing of people and planet.

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