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New Private Collection
New Limited Edition: Intuitia
Winter essentials
Elevate your winter routine with essential home fragrances, nurturing body care, and skincare essentials.
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Best in Class
Award-winning products
The Sunday Times Style Beauty Awards 2024
Global Green Beauty Awards 2024
Vogue Beauty Awards 2024
Care and Impact Initiative: Danish Beauty Awards 2025
Top trending products
From body creams and serums to home fragrances, these top picks are making waves for their high-quality ingredients and innovative formulations.
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Give the gift of relaxation this winter. Unwind, recharge, and find calm in every moment. Available in-store.
About Rituals
Better the balance
- Purpose-drivenProud to be B Corp™
Rituals is Certified B Corp™ - meaning we are a company that uses business as a force for good.
Read more - ImpactThe 10% Profit Pledge
We guarantee that we will use 10% of our net profit to support causes that improve the wellbeing of people and planet.
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