Rituals embraces initiatives that are environmentally safe and socially conscious. It is important to us that we contribute positively to society through social engagement. As a healthy company, we wish to give back to society by helping people who are less fortunate while also maintaining high ecological standards.

CARE FOR OUR PEOPLE

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RESPECT FOR OUR PLANET

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PROMISES IN OUR PRODUCTS

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"WE RISE BY LIFTING OTHERS."

GIVING BACK TO THOSE LESS FORTUNATE

During our search for an outreach program that fits our philosophy, we found the Tiny Miracles Foundation - a charity that affords underprivileged children in Mumbai, India a better start in life.

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Rituals and Better Cotton Initiative

The Soulwear collection allows Rituals to embrace a better way of producing cotton. We are a proud member of the Better Cotton Initiative (BCI), which strives to improve global cotton production for the people who produce it, the environment around us and the future of the industry we work in. By purchasing any of the cotton products produced by Rituals, such as our Soulwear collection, you are supporting the BCI and adding meaning to everyday moments.

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