THE RITUAL OF DAO
Up to 50% off on our Soulwear collection.
Get to know our new limited edition.
Nurture your skin and nourish your soul with body care.
A modern, innovative & wireless way to fragrance your home from a distance.
Find the perfect gift in 3 simple steps with our gift finder
Practice yoga in clothing that feels like a second skin
Create a beautiful bonding moment between baby & mom
Everything you need for a relaxing journey.
Celebrate winter with luxurious & rich shades that accentuate your natural beauty.
Unique fragrances designed by the world's finest perfumers.
Discover which products suit you best with our skincare test.
Explore luxuries available exclusively online.
new Limited edition
Free delivery with orders from £30
Discover products designed to help him start each and every day with confidence
Our relaxing gift to you: free when you spend £50 or more.
Add to cart options
Often shaving is just something that men endure. At RITUALS we aim to make a man's shaving and grooming routine into an experience that's a bit more enjoyable. This involves making sure the shaving products you use feel great and perform even better. You need to put effective and nurturing products into your personal care routine to leave your skin soft, refreshed and hydrated. Here are the essentials, from our exclusive men's collection, The Ritual of Samurai, for the best shave, plus a few tips on how to turn routine into a more rewarding ritual…
Start your shaving ritual by prepping the skin with facial scrub or face wash for men . The warm water will help open pores and soften the hair. Apply Magic Shave Cream or Shave Gel, both enriched with Japanese basil and ginseng for their calming and moisturising effect. Shave the hair growth and rinse the blade thoroughly between strokes ('blunt' razor blades are usually not blunt at all, just dirty from a buildup of soap and hair fragments). Rinse your face by splashing with cool water and pat dry – not rub – with a soft towel. Finish with our refreshing aftershave gel with aloe vera to reduce redness and irritation.
The Ritual of Samurai has a wealth of other great men's grooming and skincare products. Harnessing the power of pure plant extracts, these dermatologically tested, paraben-free formulas are also luxuriously packaged to look good in your bathroom or gym bag. Finish every shaving ritual by nourishing and protecting with the right face cream for your skin type. And don't overlook the lips – our pocket lip balm will keep lips soft and smooth wherever you go.
All our bestselling men's shaving soaps, shampoos, shower products and fragrances are also available as convenient travel-size Mini's. Stock up on these washbag-friendly sizes for business trips, weekends away and holidays – especially if you're flying with hold luggage only as the restriction for liquids is still 100ml. Give your travel size toiletries a home in one our stylish gents' toiletry bags.
Rituals is available in your country
You are visiting Rituals from a country other than the one you're in, or from the one you've visited us before. Do you want to go to the Rituals website of your country?