At Rituals, we care for the community and the world around us. Our new B Corp™ status is just the beginning, as we continuously work hard every day to make positive sustainable changes.

What is B Corp™?

B Corp is a rigorous certification which assesses social and environmental performance, transparency and accountability.

Find out more

Becoming a B Corp™


Sustainable wellbeing is our company mission and we've made a commitment to protecting the planet and our stakeholders.


We are constantly searching for new ways to reduce our carbon footprint and make our products more sustainable.


Our employees are intrinsic to our journey and we work hard to promote wellbeing across the company.


We’ll never lose sight of the communities outside of our customer reach and continue to support causes close to our heart.

Our journey

What we've achieved so far


Tiny Miracles

Rituals became a passionate supporter of Tiny Miracles, a foundation helping underserved communities in Mumbai.

Read More
Tiny Miracles


Natural Ingredients

The Ritual of Ayurveda was the first collection we reworked to meet our 90% natural origin threshold.

Natural Ingredients


Karma Days

All of our Head Office employees contribute to at least one Karma day a year. That's a lot of volunteering!

Karma Days


Rituals became a B Corp™

After a rigorous assessment, we were delighted to meet the highest standards of social and environmental performance.

Rituals became a B Corp™
Deep dive into our journey

Sustainability Report

To ensure transparency and accountability, our annual sustainability report details our goals and efforts.

2020 Report 2021 Report

Clean, Conscious, Caring

Our three pillars: Clean, Conscious & Caring are guiding us on our path to sustainable wellbeing.

Learn more

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