We want to inspire customers to practise The Art of Soulful Living by offering products, tools and insights to turn everyday routines into moments of meaning. It’s also how we treat our employees and the reason we support and develop programmes that contribute to soulful societies.


Rituals has been a proud supporter of the wonderful Tiny Miracles Foundation since 2011. The foundation's mission to break the poverty cycle of Mumbai's impoverished Pardeshi and Aarey communities takes a holistic approach towards creating fully self-supporting communities within a 10-year timeframe.

Learn more about Tiny Miracles via www.tinymiracles.com.


Rituals started a new foundation in collaboration with De Nieuwe Yogaschool and with the support of Dr. Susan Bögels – specialist in mindfulness and children.

Super Chill strives to help shift the primary education system towards a system where each child has room to grow without constantly feeling the pressure to perform to standardised norms. With an app for teachers with yoga and meditation exercises for both the children and themselves, we aim to make this change, one step at a time, but with a big aim:

"Super Chill aims to reach 2 million children by 2023."

Read our FAQ

What can we help you with?

Frequently asked questions

Want to know more? Read our most asked questions here.