Every Day Can be the Start of a New Beginning with Sakura

The annual Hanami ceremony from Japan celebrates the fleeting beauty of the Sakura blossom. This is an ancient tradition which is observed when the cherry blossom trees all over Japan come in to bloom. Cherry blossoms carry important symbolic meaning in Japan. 

When spring arrives, so does hope, optimism and joy and the Sakura is enjoyed by watching the dwindling flower petals whilst walking or sitting under the Sakura trees. The Japanese compare the beauty of the delicate Sakura to life itself because, like life, its beauty is short lived and precious and should be enjoyed to the fullest.


Inspired by the ephemeral beauty of the Sakura blossom and the tradition of its Japanese celebration, Rituals (re-) launches the Sakura collection. We hope to awaken your senses and help you find beauty in every new day with a beautiful collection of luxury home and body care products. Infused with the delicate perfume of fragrant cherry blossoms and enriched with organic rice milk, our ritual of Sakura will allow you to celebrate each day as a new beginning. So open your eyes, be in the moment and enjoy every wonderful moment the blows your way.

To help you discover the ultimate Sakura experience use these four delightful steps and celebrate the beginning of each new day in a wonderful way.

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Step 1: Sakura Body Scrub

The Sakura body scrub has a luxury combination of organic sugar and wonderful softening oils. The scrub has been especially developed to nourish and revitalise even the driest of skins. Massage the body scrub over dampened skin with a rotating movement. Rinse off with warm water. Use the body scrub once or twice a week for a soft and glowing skin.

Step 2: Sakura Shower Foam

After the Sakura body scrub, make sure to use our Sakura shower foam for a rich foaming and fragrant sensation. The shower foam combines Cherry blossom and Organic Rice Milk, a natural ingredient that nourishes the skin. Squeeze a small amount of gel into your hand. When it comes into contact with water, the gel will transform into a rich and relaxing foam. Massage the shower foam onto damp skin and ride of in the shower. Your reward? Silky soft skin.

Step 3: Sakura Body Cream

Deepen your experience with the Sakura body cream. The body cream has a special whipped consistency allowing it to be easily applied and absorbed by the skin while it offers you at the same time the nourishment of a rich moisturizer without leaving a sticky residue.

Step 4: Bed and Body Mist

The last step to celebrate your new day is to use the Bed and Body mist after you applied the body cream. The relaxing sweet scent of fragant Cherry Blossom gently covers your skin with a fine dew and gives the skin a refreshing feeling and embracing her with a wonderful long lasting perfume.

Step 5. Give yourself a hand

The final step in The Ritual of Sakura is ensuring that your hands receive as much attention and care as the rest of your body. The Hand Balm SPF 15 is specially developed to soothe and soften dry hands while also protecting them against the sun and aging. And just like the rest of the product range, the balm contains the fresh fragrance synonymous with Sakura.

With these five steps, we’re confident that you can go out in the world feeling refreshed, renewed and remembering to celebrate each day as a new beginning.