Our Path to Sustainable Wellbeing
Rituals is a Certified B Corp™ - meaning we are a company that uses business as a force for good.
"We believe in a soulful and sustainable way of life."
- Niki Schilling, Director of Innovation & Sustainability
Clean, Conscious & Caring
With the help of our three sustainability pillars, we aim to better our practices, and our planet every day.
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Deep dive into our journey
Sustainability Report
To ensure transparency and accountability, our annual sustainability report details our goals and efforts.
2020 Report
2021 Report
Our Main Goals
When it comes to sustainability, we take a holistic approach. We've set goals across all areas of the business to reduce our environmental impact.
By 2025
All of our packaging will be refillable, recyclable or made from recycled material.
By 2026
Our stores' energy use will be reduced by 10%.
By 2023
All of our personal care formulas will contain over 90% ingredients of natural origin.*
By 2030
We commit to reducing our greenhouse gas emissions by 50% per product, versus our 2021 figures.
Our Race to Net-Zero
We commit to reducing our carbon emissions by 50% per product by 2030 and achieving Net-Zero by 2050.
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Be The Change
We have pledged to plant, protect or restore a tree for every refill sold.
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Join the Refill Movement
Help us on our journey to sustainable wellbeing by choosing our refills.
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*See Sustainability report for all products in scope.
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