Clean

Trusted, high quality products that have been carefully formulated to be safe for skin and kind to our planet.

99% of the palm oil we use is now RSPO certified.

Over 80% of our formulas contain >90% natural origin ingredients.

The Clean Beauty Bar

Discover a luscious, soap-free bar for daily use on face or body and hair. With pure, skin-loving ingredients that nourish and cleanse, leaving you refreshed, rejuvenated and beautifully scented.
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Responsible Ingredients

We carefully consider our ingredient selection to ensure there's nothing in our formulas that shouldn't be.
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Conscious

Making conscious, sustainable choices for our packaging and our business, every step of the way.

For every refill sold, we plant, protect or restore a tree.

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We conduct life-cycle assessments for our packaging.

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We're committed to making all our packaging refillable, recyclable or made of recycled materials.

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Our Race to Net-Zero

Our Race to Net-Zero

We commit to reducing our greenhouse gas emissions by 50% in intensity by 2030, versus our 2021 figures, and achieving Net-Zero by 2050.
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The Refill Movement

We offer a wide range of long-lasting eco-chic refill products which significantly save on materials.

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Caring

Supporting and developing programmes that contribute to soulful societies.

Rituals is a proud supporter of Tiny Miracles since 2011.

More about Tiny Miracles

In 2020 Rituals cofounded the SuperChill foundation.

Learn about SuperChill

All our Head Office employees partake in volunteering days.

Tiny Rituals ©, Mighty Miracles

Since 2011 Rituals has been a proud supporter of Tiny Miracles, a pioneering foundation and for-purpose company (B Corp™certified). Tiny Miracles has found a way to enable excluded communities to seize new opportunities and take the future into their own hands.
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Tiny Miracles

Together with Tiny Miracles, we're empowering some of the most excluded communities in Mumbai to become self-supporting.

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Sustainability Report 2022

From our commitment to Net-Zero, to planting, protecting or restoring 5 million trees, this is our sustainable story of 2022.

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Sustainability Report 2021

In the year that we proudly became a certified B Corporation™, discover the steps we took on our path to sustainable wellbeing.

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Sustainability Report 2020

A milestone on our journey to sustainable wellbeing, our first ever report details all our efforts, goals and achievements.

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Proud to be B Corp™

Proud to be B Corp™

Rituals is a Certified B Corp™ - meaning we are a company that uses business as a force for good.
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