DISCOVER THE SCENT OF THE SUMMER SEASON WITH THE “RITUAL OF SESHEN” – RITUALS’ NEWEST LIMITED EDITION

Beauty secrets of the Nile 

AMSTERDAM, March, 2026 - Luxury wellbeing brand Rituals Cosmetics proudly presents “The Ritual of Seshen”, their newest summer limited collection. The ancient Egyptians saw Seshen – the lotus flower that blooms at dawn from the mud – as a symbol of fresh starts and natural beauty. Just like the lotus, Rituals encourages you to begin each day with a fresh perspective, letting go of what no longer serves you. 

This new collection symbolizes renewal and purity and invites you to embrace a mindful self-care routine, while drifting away to the calm, sunlit banks of the Nile. With its light, refreshing textures and summery scents, this is the perfect collection to renew your spring and summer routine.

• Limited edition, limited stock, 12 products and a giftset 

• Formulas of 90% ingredients from natural origin or higher (except for the Eau de parfum)  

• Light-as-air, summer ready textures 

• A fresh, green and solar scent featuring lotus flower & orange blossom 

• Skin-loving, hydrating formulations for a natural summer glow  

• Exclusive innovations: Body Gel, Glow Mask Set & Floating Candle  

• Premium recyclable glass packaging  

The Ritual of Seshen Body Gel is a refreshing, jelly-like innovation with soothing aloe vera. Light-as-air and instantly hydrating. The bouncy and playful texture, inspired by the life-giving waters of the Nile, melts into the skin. Perfect for summer days.

Tip: apply generously over clean skin, morning and night, for your daily dose of radiant glow.  

“With The Ritual of Seshen Body Gel, we reimagined what daily hydration can feel like. By combining the symbolic purity of orange blossom with the renewing power of the lotus, we created a product that is not only sensorially disruptive but also deeply meaningful. It reflects our broader innovation mission: elevating everyday care through thoughtful design.” 

1. Cleanse - Apply the Foaming Shower Gel for a lush, velvety cleanse.  

2. Exfoliate - Polish with the Body Scrub, enriched with oils and sea salt.  

3. Hydrate - Apply the Body Gel, it hydrates instantly, leaving skin supple and radiant. 

4. Flourish - Mist Hair & Body Spray for a light, uplifting finish.

5. Reflect - Light the Lotus-Shaped Floating Candle for a serene moment.  

 Get ready to shine this summer with Rituals' newest summer limited. Available in all stores and online as of March 2026.