Our Impact Journey
From new refills to working with like-minded organisations, our efforts are ever evolving.
What we do to reduce our environmental impact
Sustainability Efforts
What we do to reduce our environmental impact
Sustainability Efforts
We aim to be an iconic well-being brand with a focus on responsible business practices and creating a positive impact (on people and planet) through our Profit Pledge. Find out more below.
We aim to be an iconic well-being brand with a focus on responsible business practices and creating a positive impact (on people and planet) through our Profit Pledge. Find out more below.
Proud to be B Corp™
Rituals is a Certified B Corp™ - meaning we are a company that meets high standards of social and environmental performance, transparency, and accountability.
The Impact of Refills
They’re the same products you know and love, just with less packaging. Wondering what you can refill? Find our guide. We introduced our very first refill in 2017. Since then, thanks to you choosing refills, this is what we've been able to save compared to producing the original products.*
*This is external verified research was conducted by the independent research institute the LCA Centre.
Our Race towards Net-Zero
We commit to reducing our greenhouse gas emissions by 52% per euro gross profit by 2030, compared to 2021, and achieving Net-Zero by 2050.
Since 2000, it has been our mission to help people find more balance in their lives. But now, we feel the urgency to take on more responsibility. The world today is off balance, and it’s down to all of us to help improve it while we still can. That's why we made the decision to make more positive impact with the 10% Profit Pledge.
The 10% Profit Pledge
We guarantee that we will use 10% of our annual net profit to support causes that improve the wellbeing of people and planet. From 2025 onwards, we commit to spend 10% of our net profit of the previous year (e.g. in 2025, we commit to spend 10% of our net profit of 2024).