What is new about the Firming serum?

The Firming serum's new formula features the CICA Firming Complex with CICA and rock rose to help reduce the appearance of wrinkles and fine lines, improve elasticity, and strengthen the skin's barrier function.

Can I layer the Firming serum with other products and ingredients?

Yes, the Firming serum is suitable for use in combination with other products and ingredients but we recommend using products from the same skincare range to boost efficacy.

What is CICA? What does CICA do for my skin?

CICA, Centella Asiatica, Tiger Grass or Gotu Kola is native to Asia and well known for its anti-wrinkle, anti-inflammatory, skin-soothing and antioxidant properties. Other benefits include low concentrations of amino acids, betacarotene and fatty acids. It helps strengthen, repair and protect a compromised skin barrier.

Is there fragrance in the Firming day serum?

Skincare ingredients can sometimes have an unpleasant scent, so we use a small amount of fragrance to create a wonderful sensorial experience instead. Enjoy a subtle scent of refreshing green elements combined with tropical florals every time you use your Firming serum.

What is CICA? What does CICA do for my skin?

CICA, Centella Asiatica, Tiger Grass or Gotu Kola is native to Asia and well known for its anti-wrinkle, anti-inflammatory, skin-soothing and antioxidant properties. Other benefits include low concentrations of amino acids, betacarotene and fatty acids. It helps strengthen, repair and protect a compromised skin barrier.

The Ritual of Namaste Firming Serum - firming serum

Key qualities

Potent Botanicals

Combined with rock rose, CICA helps reduce wrinkles, crow's feet and expression lines. This serum helps plump fine lines and restore elasticity for skin that looks firmer, healthier and more energised.

Firming Serum

firming serum, 30 ml

Lift, firm and hydrate with this silky smooth serum. Powered by the active botanicals of our CICA Firming Complex, elasticity is increased and wrinkles reduced.

Increases skin elasticity

Visibly minimises fine lines

Leaves no residue

Improves firmness by up to 33%*

Reduces wrinkle volume by up to 49%*

84% agree skin feels nourished**

Potent Botanicals

Combined with rock rose, CICA helps reduce wrinkles, crow's feet and expression lines. This serum helps plump fine lines and restore elasticity for skin that looks firmer, healthier and more energised.

How to Use

Apply morning and/or evening onto fingertips and gently sweep over carefully cleansed face and neck. Follow with your Ageless day or night cream for optimal results.

Handpicked for you

Answers from our experts

What is new about the Firming serum?

Can I layer the Firming serum with other products and ingredients?

What is CICA? What does CICA do for my skin?

Is there fragrance in the Firming day serum?

What is CICA? What does CICA do for my skin?

How may we help you?

Firming Serum

firming serum, 30 ml

Improves firmness by up to 33%*

Reduces wrinkle volume by up to 49%*

84% agree skin feels nourished**

Potent Botanicals

.css-sbu06z p{color:#1A1919;font-family:"ClassGarmnd BT","Times New Roman",serif;}Combined with rock rose, CICA helps reduce wrinkles, crow's feet and expression lines. This serum helps plump fine lines and restore elasticity for skin that looks firmer, healthier and more energised.

How to Use

.css-sbu06z p{color:#1A1919;font-family:"ClassGarmnd BT","Times New Roman",serif;}Apply morning and/or evening onto fingertips and gently sweep over carefully cleansed face and neck. Follow with your Ageless day or night cream for optimal results.

Handpicked for you

Answers from our experts

What is new about the Firming serum?

Can I layer the Firming serum with other products and ingredients?

What is CICA? What does CICA do for my skin?

Is there fragrance in the Firming day serum?

What is CICA? What does CICA do for my skin?

How may we help you?

Combined with rock rose, CICA helps reduce wrinkles, crow's feet and expression lines. This serum helps plump fine lines and restore elasticity for skin that looks firmer, healthier and more energised.

Apply morning and/or evening onto fingertips and gently sweep over carefully cleansed face and neck. Follow with your Ageless day or night cream for optimal results.