GIVING BACK TO THOSE LESS FORTUNATE
During our search for an outreach program that fits our philosophy, we found the Tiny Miracles Foundation - a charity that affords underprivileged children in Mumbai, India a better start in life.
RITUALS AND BETTER COTTON INITIATIVE
The Soulwear collection allows Rituals to embrace a better way of producing cotton. We are a proud member of the Better Cotton Initiative (BCI), which strives to improve global cotton production for the people who produce it, the environment around us and the future of the industry we work in. By purchasing any of the cotton products produced by Rituals, such as our Soulwear collection, you are supporting the BCI and adding meaning to