The Soulwear collection allows Rituals to embrace a better way of producing cotton. We are a proud member of the Better Cotton Initiative (BCI), which strives to improve global cotton production for the people who produce it, the environment around us and the future of the industry we work in. By purchasing any of the cotton products produced by Rituals, such as our Soulwear collection, you are supporting the BCI and adding meaning to
everyday moments.