About Us

Rituals Cosmetics is a brand dedicated to sustainable and personal wellbeing in the beauty luxury industry. As a foremost founder of integrating bath, body and home care into a single portfolio, Rituals embraces the lifestyle of transforming everyday routines into more meaningful moments. Each product is inspired by an ancient tradition allowing you to find happiness in the smallest of things. With an expansive innovation portfolio in body care, home fragrances, natural skin care, men care and home wear, Rituals invites the consumer to enrich their world with wellbeing moments. Founded in Amsterdam in 2000, Rituals has since been established as a global industry expert in over 36 countries present in vibrant cities such as London, Paris and Hong Kong with more than 1,104 stores, 3,900 shop-in-shops, 5 body spas and world's first Mind Oasis. In addition to the first Mind Oasis in Amsterdam, Rituals has also opened The Mind Oasis in Antwerp, Barcelona, Frankfurt and Paris in 2023. Dedicated to its Clean, Conscious and Caring approach, Rituals is a proud Certified B CorporationTM. As part of Rituals' commitment to continuously improve its social & environmental impact, the brand is focused on 90% natural origin formulas and packaging that's either refillable, recyclable or made of recycled material. Next to that, Rituals is an avid supporter of 3 charities. In a world of luxury brands, Rituals aims to be the forerunner in the luxury standard of bringing beauty and wellbeing together in a sustainable future. For more information, please visit www.rituals.com.

1.4 shower foams
are sold every second!
200
innovations a year
Every single workday
we open a new store
Biggest refill assortment

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