Our Impact
- People, communities & nature: Initiatives funded by the Profit Pledge reach millions of young people and protect oceans and forests worldwide.
- Sustainable business practices: Certified B Corp, extensive refill programs, and purpose-driven leadership.
- In 2025, we sold 9.9M refills versus 8.1M in 2024, an uplift of +22%.
10% Profit Pledge
Since 2000, Rituals has been inspiring customers to find more balance in life by turning everyday routines into more meaningful moments. Unfortunately, the world today is off-balance and it's up to us all to improve this while we can. We want to take more responsibility and that's why we’re changing the way we do business with the 10% Profit Pledge.