THE RITUAL OF DAO
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Unique fragrances designed by the world's finest perfumers.
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new Limited edition
Free delivery with orders from £30
Unleash the power of personal fragrance with our collection of unique, masculine perfumes
Our relaxing gift to you: free when you spend £50 or more.
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To most men, smelling great is part of good grooming and wearing fragrance has become a daily ritual. It's a habit we uphold! With the ability to boost your mood and confidence levels as well as make you a pleasure to get close to, men’s aftershave and perfumes for men are among our specialities. Dive in and explore the male fragrances we've created just for you with France's leading perfumers…
Every man is unique, and his preferences are unique too. Whether your taste in men's aftershave or perfume is for something light and fresh, spicy and masculine, or you like to change your scent to suit the occasion, there's a RITUALS fragrance to fit. Discover the zingy, aromatic freshness of Eau de Kashmir with iconic vetiver and lavender. Experience the East-meets-West appeal of Bleu Byzantin eau de parfum with cool water mint layered with juniper and fresh pinewood. Or if you fancy a more subtle scent then try out our body mists such as The Ritual of Hammam Body Mist which leaves your skin, or even your bed linen and other textiles with a refreshing fine dew.
Beautiful miniature bottles of your favourite RITUALS male fragrances, our Travel Eau de Parfums are ideal for your toiletries bag so you can smell great wherever you go – whether that's a far-flung holiday or just the local gym. And why not use the 10ml miniatures to find your favourite RITUALS men’s aftershave or perfumes for men without spending a lot? Alternatively, use them to match your fragrance to your mood and the occasion.
Besides outstanding men’s aftershave and perfume for men, RITUALS has an extensive range of bodycare products for men. Discover invigorating and uplifting shower foam and gel, enjoy a smooth, irritation-free shave with our shaving cream and balm, and look after your skin with our range of outstanding face care products for men. And if you've a birthday coming up, why not drop a hint about RITUALS giftsets and get a whole selection of male grooming treats in one fell swoop.
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