RECONNECT TO (HUMAN) NATURE

10% Profit for Impact

For the past 25 years Rituals has been inspiring customers to find a balance in life by turning everyday routines into more meaningful moments. Unfortunately, the world today is off-balance, and it's up to us all to improve this while we can. We want to take more responsibility and that's why we’re rethinking the way we do business. Therefore, we've introduced the profit pledge.

Sacred Forests

The Indigenous Arhuaco People have been protecting their land in Colombia for as long as anyone can remember. This area contains some of the world's most biodiverse rainforests, which are hugely important in the fight against climate change. Sadly, over time, a lot of this land has been taken from them due to practices like logging and mining. Through the Profit Pledge, Rituals supports the conservation enterprise, Sacred Forests and its work with the Arhuaco People to help reclaim, reforest, and protect their land for future generations. This work also contributes to Sacred Forests’ broader goal of helping to protect 200,000 hectares of land.

Super Chill

50% of young adults suffer from stress, anxiety, or depression. It's a scary figure - but what if we started to teach kids how to build their mental resilience from a young age? That's exactly what the Super Chill foundation is trying to do. Super Chill is a free, easy-to-use app for kids aged 6+. Using fun, accessible games and exercises like yoga, meditation, mindfulness and breathwork, the app teaches children to identify and express emotions and build mental resilience. They want to encourage kids to see their mind as their superpower – something they can use to transform moments of discomfort into moments of chill. With their mission to reach 10 million children, they hope to build a future generation of kids with a healthy and positive mindset.

Tiny Miracles

Rituals has been a founding partner and proud supporter of Tiny Miracles since 2011. Tiny Miracles is a foundation and social enterprise with an important mission: to help find scalable solutions to poverty and inspire others to do the same. Through the Profit Pledge, Rituals supports the foundation's programmes focused on access to healthcare and education for communities in Mumbai, India. Rituals also works with Tiny Miracles as a supplier. Our co-developed products, handmade by the women of Tiny Miracles, help create income and life-changing opportunities for them and their families.

War Child

Rituals has partnered with War Child since 2012. War Child is a specialist charity that supports children affected by conflict and war through programmes focused on resilience and mental wellbeing. Through the Profit Pledge, Rituals supports War Child’s work, including initiatives that help expand its reach, respond to emergencies, and further develop how it supports children affected by conflict.

Pristine Seas

With the Profit Pledge, Rituals supports National Geographic Pristine Seas and its broader ambitions to help protect the ocean. This support aligns with wider global efforts, including the goal of conserving 30% of the ocean by 2030. Through research, exploration, filmmaking, policy, and education, Pristine Seas works to safeguard some of the ocean's most vital places by catalysing the creation of marine protected areas.

Tongareva, Cook Islands - 2023/06/28: Aerial view of Tongareva atoll. Darryl MacDonald/ National Geographic Pristine Seas.

Blue Marine Foundation

Rituals also supports Blue Marine Foundation and its broader marine conservation mission, aligned with wider global efforts to effectively protect at least 30% of the ocean by 2030. Blue Marine works to address one of the world’s biggest environmental challenges: overfishing. Through this partnership, Rituals supports Blue Marine’s initiatives focused on marine reserves, safeguarding and restoring vital ecosystems, and collaborating with local communities to encourage sustainable fishing.

UNICEF

UNICEF works to protect every child’s right to survive, thrive and fulfil their potential. Through this partnership, Rituals supports UNICEF’s Mental Health Thematic Fund, which helps to train professionals, reduce stigma, and improve data on children’s mental health. Rituals is also a member of the UNICEF-led Global Coalition for Youth Mental Health, an alliance aiming to support 50 million children and young people across 150 countries by 2030, helping to create a world where every child grows up resilient and mentally supported.

UNICEF does not endorse any company, brand, product, or service.

Our Impact Journey

From new refills to working with like-minded organisations, our efforts are ever evolving.