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The Alchemy Collection Bag

New Arrival Celebration

Limited Edition Gift

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The Alchemy Collection

New Limited Edition

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Advent Calendar

Our Latest and Greatest

New Advent Calendars

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New Classic Gift Sets

Wrapped and Ready to Give

New Classic Gift Sets

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Exclusively for Members

Limited Edition Gift

We’re gifting all members a full-size foaming shower gel + tote bag this weekend with any purchase over £50.*

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The Alchemy CollectionDiscover Now
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Best in Class

Award Winning Products

Beauty Awards Cosmopolitan 2024

Elle Beauty
Awards 2023

The Sunday Times Style Beauty Awards 2024

The Sunday Times Style Beauty Awards 2024

Vogue Beauty Awards 2024

Vogue Beauty Awards 2024

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Find a Store Near You

The best way to find your favourite collection is to test them all out. Find your nearest store and let our staff guide you through all our different fragrances.

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About Rituals

Better the Balance

  • Certified B Corp™
    Purpose-drivenProud to be B Corp™

    Rituals is Certified B Corp™ - meaning we are a company that uses business as a force for good. 

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  • Our Refills
    PackagingOur Refills

    Enjoy your favourite products just with less packaging!

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  • rituals-profit-pledge-banner-landscape
    ImpactThe 10% Profit Pledge

    We guarantee that we will use 10% of our net profit to support causes that improve the wellbeing of people and planet.

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*By using a promotion offer you are agreeing to the content of our terms and conditions.