• Free delivery for orders over £35

  • Click & Collect More Info

  • Delivery time 1 - 3 working days

  • Magazine
  • Sustainability
  • Do you have a question?
  • Store Locator
The Ritual of Sakura

The Ritual of Sakura

The Power of Joy

Shop Now
New Limited Edition

The Ritual of Yozakura

New Limited Edition

Discover Now
The Iconic Collection

The Iconic Collection

Explore a World of Fragrance

Shop Now
New Scent: White Basil

Private Collection

New Scent: White Basil

Shop Now

Exclusively for Members

Your Gift This Month

Spend £45 this month and receive The Ritual of Mehr mini shower foam and body mousse as your gift!*

Start shopping
1117744-rituals-me24001-mehr-2024-GWP
Explore Rituals
Body
Home
Beauty
Wellbeing
Gifting
New
Body
Home
Beauty
Wellbeing
Gifting
New
Body
Home
Beauty
Wellbeing
The Ritual of SakuraShop Now
The Ritual of YozakuraShop Now

Best in Class

Award Winning Products

Beauty Awards Cosmopolitan 2023

Elle Beauty
Awards 2023

The Sunday Times Style Beauty Awards 2023

Vogue Beauty Awards 2023

We’d love to see you there

Find a Store Near You

The best way to find your favourite collection is to test them all out. Find your nearest store and let our staff guide you through all our different fragrances.

Find out where
_DSC4300

About Rituals

Find Happiness in the Smallest of Things

  • Responsible ingredients
    OUR FORMULASResponsible Ingredients

    High quality products that have been carefully formulated with trusted lab-made and natural-origin ingredients.

    Read more
  • Certified B Corp™
    Purpose-drivenProud to be B Corp™

    Rituals is Certified B Corp™ - meaning we are a company that uses business as a force for good. 

    Read more
  • Tiny Miracles
    TINY MIRACLESSmall Acts, for Big Change

    Rituals proudly supports Tiny Miracles, a foundation providing life-changing income for communities in Mumbai, India.

    Read more
*By using a promotion offer you are agreeing to the content of our terms and conditions.