We care about your personal well-being as much as we value the well-being of the planet. By passionately looking after both, we believe we can pave the way to a more sustainable world. We work hard in our efforts to protect, preserve and care for the planet by taking appropriate action to limit our footprint on Mother Earth, so that we can all enjoy its empowering beauty for generations to come.



Rituals is about well-being and beauty, inside and out. The same applies to our products and formulations, all of which are clean and safe.
read more


None of our products or ingredients are tested on animals and have never been tested since we began in 2000. Instead, we enlist the help of enthusiastic volunteers and friends.

We're making a substantial effort to reduce the impact of our packaging materials on the environment.
read more