Your level is based on the number of qualifying purchases you make. A qualifying purchase is any transaction that is linked to your account. Only one purchase per day can be counted towards your level, regardless of how many purchases you make that day. Please note that the purchase of a gift card does not count. 

You can create a new password through our password reset process. After entering your email address during login, you can click the Forgot password link. We will then immediately send you an email with instructions on how to create a new password. In case you need any further assistance, please contact our Customer Relations team.

Tip: make sure to check your spam folder for the password reset email. 

When you are subscribed to our newsletter, we will inform you whenever you have a gift waiting for you in your account, as well as information about promotions, new products, and events. If you prefer not to receive our newsletter, you can of course opt out - just make sure to check your account regularly, so you don't miss out on any gifts!

To unsubscribe, simply update your preferences in your account or use the unsubscribe link in any of our emails.

Note: After unsubscribing, you’ll still receive emails regarding your orders. To receive certain member gifts like the birthday gift, you must remain subscribed.  

You can manage all your data from within your account. Once you are logged in, you can change your name, password or telephone number, add your standard delivery and billing addresses and indicate which communications you wish to receive from us.

Note: It is not possible to adjust your email address in your account. If you would prefer to use a different email address, you can create a new account. Please note that if you create a new account, your old account must be deleted. You can find more information about deleting an account in the question 'How do I delete my account?' below. 

The correct handling of your personal data is extremely important to us. Nevertheless, you may have a reason to want to delete your account. You can of course always inform us of this via the contact form on our website; we will then delete all data that can be traced back to you as quickly as possible (except the data that we are permitted or obligated to keep by law).

Note: you will lose the benefits of your account. Perhaps you would prefer to just unsubscribe from our newsletter? 

The Rituals App is your ultimate hub for everything My Rituals. Through the app, you can easily check your rewards, manage your account, and unlock exclusive app-only perks. Additionally, you can enjoy special benefits like gifts, promotions, and inspiring content, all in one convenient place to elevate your experience.