Up to 50% off*
SALE
Exclusively for Members
Must-have beach towel
Spend $60 or more this month and get our newest beach towel. Handmade by the women of Tiny Miracles, it's more than just a towel.*
Explore Rituals
Best in Class
Award-winning products
The Sunday Times Style Beauty Awards 2024
Global Green Beauty Awards 2024
Vogue Beauty Awards 2024
Care and Impact Initiative: Danish Beauty Awards 2025
About Rituals
Better the balance
- Purpose-drivenProud to be B Corp™
Rituals is Certified B Corp™ - meaning we are a company that uses business as a force for good.
Read more - ImpactThe 10% Profit Pledge
We guarantee that we will use 10% of our net profit to support causes that improve the wellbeing of people and planet.
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