RECONNECT TO (HUMAN) NATURE

10% Profit for Impact

At Rituals, we believe feeling good goes beyond beauty – true wellbeing comes from human connection, with each other and with nature. That belief is why we created 10% Profit for Impact, dedicating 10% of our annual net profit to causes that improve the wellbeing of people and planet. Because when we reconnect with (human) nature, we often rediscover calm, balance, and belonging.

Sacred Forests

The Indigenous Arhuaco People have been protecting their land in Colombia for as long as anyone can remember. This area contains some of the world's most biodiverse rainforests, which are hugely important in the fight against climate change. Sadly, over time, a lot of this land has been taken from them due to practices like logging and mining. Through the Profit Pledge, Rituals supports the conservation enterprise, Sacred Forests and its work with the Arhuaco People to help reclaim, reforest, and protect their land for future generations. This work also contributes to Sacred Forests’ broader goal of helping to protect 200,000 hectares of land.

Super Chill

What if we could help kids build mental resilience from a young age? That's exactly what the Super Chill foundation aims to do. Super Chill offers a free, easy-to-use app for kids aged 6+, as well as other tools, such as a card set and activity journal, all designed to help them navigate moments of discomfort in a more positive way. Using playful exercises inspired by yoga, meditation, mindfulness, and breathwork, these tools encourage children to see their mind as their superpower. Through the Profit Pledge, Rituals helps make these tools accessible to children and caregivers, supporting the foundation's mission to reach 10 million children and build a future generation with a healthy and positive mindset.

Tiny Miracles

Rituals has been a founding partner and proud supporter of Tiny Miracles since 2011. Tiny Miracles is a foundation and social enterprise with an important mission: to help find scalable solutions to poverty and inspire others to do the same. Through the Profit Pledge, Rituals supports the foundation's programmes focused on access to healthcare and education for communities in Mumbai, India. Rituals also works with Tiny Miracles as a supplier. Our co-developed products, handmade by the women of Tiny Miracles, help create income and life-changing opportunities for them and their families.

War Child

Rituals has partnered with War Child since 2012. War Child is a specialist charity that supports children affected by conflict and war through programmes focused on resilience and mental wellbeing. Through the Profit Pledge, Rituals supports War Child’s work, including initiatives that help expand its reach, respond to emergencies, and further develop how it supports children affected by conflict.

Pristine Seas

With the Profit Pledge, Rituals supports National Geographic Pristine Seas and its broader ambitions to help protect the ocean. This support aligns with wider global efforts, including the goal of conserving 30% of the ocean by 2030. Through research, exploration, filmmaking, policy, and education, Pristine Seas works to safeguard some of the ocean's most vital places by catalysing the creation of marine protected areas.

Tongareva, Cook Islands - 2023/06/28: Aerial view of Tongareva atoll. Darryl MacDonald/ National Geographic Pristine Seas.

Blue Marine Foundation

Rituals also supports Blue Marine Foundation and its broader marine conservation mission, aligned with wider global efforts to effectively protect at least 30% of the ocean by 2030. Blue Marine works to address one of the world’s biggest environmental challenges: overfishing. Through this partnership, Rituals supports Blue Marine’s initiatives focused on marine reserves, safeguarding and restoring vital ecosystems, and collaborating with local communities to encourage sustainable fishing.

UNICEF

UNICEF works to protect every child's right to survive, thrive, and fulfil their potential. Through the Profit Pledge, Rituals supports UNICEF's Mental Health Thematic Fund, which focuses on initiatives to train professionals, reduce stigma, and strengthen data and evidence related to youth wellbeing. Rituals is also a member of the UNICEF-led Global Coalition for Youth Mental Health, which aims to support 150 million children and young people across 150 countries by 2030.

UNICEF does not endorse any company, brand, product, or service.

Our Impact Journey

From new refills to working with like-minded organisations, our efforts are ever evolving.