We believe that the good you get from the world is equal to the good you give. That's why we're creating a community for people who make soulful, sustainable choices.

Clean, Conscious, Caring

We care about you and the planet. With the help of our three sustainability pillars, we aim to better ourselves every day.

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Deep dive into our journey

Sustainability Report

To ensure transparency and accountability, our annual sustainability report details our goals and efforts.

Download the Report

Our Mission

When it comes to sustainability, we take a holistic approach. We have set goals across all areas of the business to reduce our environmental impact.

By 2022

CO2 emissions of our business will have a reduction plan in line with the Paris Climate Agreement.

By 2023

100% of our personal care formulas will contain over 90% ingredients of natural origin.*

By 2025

100% of our packaging will be refillable, recyclable or made from recycled material.

By 2025

80+ will be the average score on our product assessment Clean & Conscious tool.

Join the refill movement

For every refill sold, we plant, protect or restore a tree. Our aim? To grow 5 million trees by the end of 2022!

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trees will be grown thanks to you

The impact of refills
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energy saved

That's nearly 7500 average yearly households
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water saved

That's almost 15 Olympic swimming pools
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less CO2-eq produced

That's more than 5000 return Amsterdam - New York flights
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of waste prevented

Reduction in materials used

Make a difference

Join the Refill Movement

Help us on our journey to sustainable wellbeing by choosing our refills.

Make a difference

Join the Refill Movement

Help us on our journey to sustainable wellbeing by choosing our refills.

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The Ritual of Sakura, refill body cream, 220 ml
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Natural formula
The Ritual of Namaste, refill anti-ageing day cream, 50 ml
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Private Collection, luxurious reed diffuser refill, sticks included, 1000 ml
Out of stock
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The Ritual of Jing, refill body cream, 220 ml
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New
The Ritual of Sakura, refill hand soap, 600 ml
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The Ritual of Mehr, refill car perfume, 6 gr
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Promotions

Buy a Perfume genie & cartridge for €129,50
The Perfume Genie, cartridge, 30 ml
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Proud to be B Corp™

Rituals is now a Certified B Corp™, an official recognition that we are using business as a force for good.

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*See Sustainability report for all products in scope.

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