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Autumn Essentials

So beautiful it belongs indoors

New Wreath Advent Calendar

So beautiful it belongs indoors

New Wreath Advent Calendar

The Power of Love

Happy Father's Day

Created with the world's best perfumers

New Private Collection

Shea Butter Sugar Scrub

New Limited Edition: Intuitia

Exclusively for Members

Your gift this month

Enjoy a luxury candle set from the renewed Private Collection – yours when you spend 550 kr.*

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Intuitia Gift Set
Intuitia - Large gift set Shop Now
Rituals Homme - Medium Gift Set 2024
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New: Classic Collection SetsShop Now
Velvety shower foam
Limited Edition - Self-care with sassDiscover
The Ritual of JingShop Now
Special offer: Body lotion mousseShop Now
Body creams & oilsShop Now
Limited Edition - Intuitia at homeShop Now
New Private CollectionDiscover
The Ritual of JingShop Now
The Soulful CollectionShop Now
Biang biang pulled noodles recipeMake them
The ultimate bedtime routineWind down
A meditation to trust your intuitionListen Now
Cleanse the energy in your homeTry today
Make-upShop Now
Happy Singles’ Day
PerfumesShop Now
Hair careShop Now
For himShop Now
Private Collection: New scentsDiscover Now
Father's Day favouritesShop Now
New Rituals diorama Advent CalendarShop Now
New Limited Edition: IntuitiaShop Now
Uplifting and inviting floralsShop floral
Crisp and livelyShop fresh
Scents that feel like a hugShop sensual
Tantalising woody scentsShop woody
New: The Ritual of AdventDiscover Now
Intuitia Gift Set
Intuitia - Large gift set Shop Now
Rituals Homme - Medium Gift Set 2024
Father's Day giftsShop Now
New: Classic Collection SetsShop Now
Velvety shower foam
Limited Edition - Self-care with sassDiscover
The Ritual of JingShop Now
Special offer: Body lotion mousseShop Now
Body creams & oilsShop Now
Limited Edition - Intuitia at homeShop Now
New Private CollectionDiscover
The Ritual of JingShop Now
The Soulful CollectionShop Now
Biang biang pulled noodles recipeMake them
The ultimate bedtime routineWind down
A meditation to trust your intuitionListen Now
Cleanse the energy in your homeTry today
Make-upShop Now
Happy Singles’ Day
PerfumesShop Now
Hair careShop Now
For himShop Now
Private Collection: New scentsDiscover Now
Father's Day favouritesShop Now
New Rituals diorama Advent CalendarShop Now
New Limited Edition: IntuitiaShop Now
Uplifting and inviting floralsShop floral
Crisp and livelyShop fresh
Scents that feel like a hugShop sensual
Tantalising woody scentsShop woody
New: The Ritual of AdventDiscover Now
Intuitia Gift Set
Intuitia - Large gift set Shop Now
Rituals Homme - Medium Gift Set 2024
Father's Day giftsShop Now
New: Classic Collection SetsShop Now
Velvety shower foam
Limited Edition - Self-care with sassDiscover
The Ritual of JingShop Now
Special offer: Body lotion mousseShop Now
Body creams & oilsShop Now
Limited Edition - Intuitia at homeShop Now
New Private CollectionDiscover
The Ritual of JingShop Now
The Soulful CollectionShop Now

Best in Class

Award-winning products

The Sunday Times Style Beauty Awards 2024

The Sunday Times Style Beauty Awards 2024

Global Green Beauty Awards 2024

Global Green Beauty Awards 2024

Vogue Beauty Awards 2024

Vogue Beauty Awards 2024

Care and Impact Initiative: Danish Beauty
Awards 2025

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About Rituals

Better the balance

  • Certified B Corp™
    Purpose-drivenProud to be B Corp™

    Rituals is Certified B Corp™ - meaning we are a company that uses business as a force for good.

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  • Refill
    PackagingOur refills

    Enjoy your favourite products just with less packaging!

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  • rituals-profit-pledge-banner-landscape
    ImpactThe 10% Profit Pledge

    We guarantee that we will use 10% of our net profit to support causes that improve the wellbeing of people and planet.

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