Our Impact

• People, communities & nature: Initiatives funded by Rituals' 10% Profit for Impact reach millions of young people and protect oceans and forests worldwide.

• Sustainable business practices: Certified B Corp, extensive refill programs, and purpose-driven leadership.

• In 2025, we sold 9.9M refills versus 8.1M in 2024, an uplift of +22%.

10% Profit For Impact

At Rituals, we believe feeling good goes beyond beauty – true wellbeing comes from human connection, with each other and with nature. That belief is why we created 10% Profit for Impact, dedicating 10% of our annual net profit to causes that improve the wellbeing of people and planet. Because when we reconnect with (human) nature, we often rediscover calm, balance, and belonging.