About Us

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Rituals Cosmetics is a proud Certified B CorporationTM and is dedicated to continuously improving its social & environmental impact in the beauty luxury industry. As a foremost founder of integrating bath, body and home care into a single portfolio, Rituals embraces the philosophy of transforming everyday routines into more meaningful moments. Each product is inspired by an ancient tradition allowing you to find happiness in the smallest of things. With an expansive innovation portfolio in body care, home fragrances, natural skin care, men care and home wear, Rituals invites the consumer to enrich their world with wellbeing moments. Founded in Amsterdam in 2000, Rituals has since been established as a global industry expert in over 33 countries present in vibrant cities such as London, Paris and Hong Kong with more than 1,500+ boutiques, 4,176 shop-in-shops, and world's first Mind Oasis. As part of Rituals' commitment to continuously improving its social & environmental impact, the brand is on a journey to 90% natural origin formulas and packaging that's either refillable, recyclable or made of recycled material. Next to its sustainability efforts, the brand is committed to making an impact beyond the company with their pledge of 10 percent net profit towards the wellbeing of people and planet. For more information, please visit www.rituals.com.

For more information on our sustainability efforts, please read our sustainability report

Latest Rituals news

Rituals commits €20M through 10% Profit for Impact to help scale solutions for youth mental wellbeing

Global wellbeing brand Rituals is committing €20M between 2026 and 2028 to youth mental wellbeing partnerships and programmes through its 10% Profit for Impact, as the brand calls for a greater act...

Rituals launches two new fragrance collections to shape its future in Fine Fragrances

Rituals launches The Founder's Collection and Aeonian, two new fragrance collections that mark a significant step in the brand's fine fragrance journey. Together, the 16 fragrances showcase Rituals...

Aeonian: The Art of a Lasting Impression

Rituals expands its presence in the fragrance category with the launch of Aeonian, a collection of eight unisex Haute Parfumeries that marks a significant step in the brand’s growing Fine Fragrance...

Rituals launches eight elegant Eau de Parfums for everyday moments

The Founder’s Collection is Rituals’ new collection of eight Eau de Parfums, personally envisioned by founder Raymond Cloosterman and his family. Created to bring moments of joy, optimism, and ever...

The hottest Rituals gifts for men this festive season

September, 2026 – This festive season, Rituals invites you to slow down and celebrate the moments that matter most. Because it’s about more than giving. It’s about being there for the people you ca...

The hottest Rituals gifts this festive season

September, 2026 – This festive season, Rituals invites you to slow down and celebrate the moments that matter most. Because this time of year is about more than giving, it’s about being there for t...

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