About Us

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Rituals Cosmetics is a proud Certified B CorporationTM and is dedicated to continuously improving its social & environmental impact in the beauty luxury industry. As a foremost founder of integrating bath, body and home care into a single portfolio, Rituals embraces the philosophy of transforming everyday routines into more meaningful moments. Each product is inspired by an ancient tradition allowing you to find happiness in the smallest of things. With an expansive innovation portfolio in body care, home fragrances, natural skin care, men care and home wear, Rituals invites the consumer to enrich their world with wellbeing moments. Founded in Amsterdam in 2000, Rituals has since been established as a global industry expert in over 33 countries present in vibrant cities such as London, Paris and Hong Kong with more than 1,500+ boutiques, 4,176 shop-in-shops, and world's first Mind Oasis. As part of Rituals' commitment to continuously improving its social & environmental impact, the brand is on a journey to 90% natural origin formulas and packaging that's either refillable, recyclable or made of recycled material. Next to its sustainability efforts, the brand is committed to making an impact beyond the company with their pledge of 10 percent net profit towards the wellbeing of people and planet. For more information, please visit www.rituals.com.

For more information on our sustainability efforts, please read our sustainability report

Latest Rituals news

Rituals redefines the future of Hair Care

Rituals launches a holistic Hair Care Collection with 90% natural origin ingredients, refillable packaging, and advanced formulas for every hair need.

The Ritual of Karma

Discover Rituals' renewed Ritual of Karma collection: advanced sun care, SPF50+ protection, self-tanning, and summer fragrance for radiant, nourished skin.

Rituals Skincare

Rituals offers a complete collection of effective skincare that turns daily care into a meaningful moment. The four targeted ranges – Hydrate, Radiance, Firming, and Purify – are powered by high-pe...

The Ritual of Ayurveda

Rituals reintroduces The Ritual of Ayurveda collection—24 products and 3 gift sets inspired by Ayurvedic wisdom for harmony, balance, and wellbeing.

Simple Grooming

Reintroducing Rituals’ Men’s Collection: Simple grooming, that works.

Discover the scent of the summer season with the “Ritual of Seshen” – Rituals’ newest limited edition

Luxury wellbeing brand Rituals Cosmetics proudly presents “The Ritual of Seshen”, their newest summer limited collection. The ancient Egyptians saw Seshen – the lotus flower that blooms at dawn fro...

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