About Us

Learn what we are all about

Rituals Cosmetics is a proud Certified B CorporationTM and is dedicated to continuously improving its social & environmental impact in the beauty luxury industry. As a foremost founder of integrating bath, body and home care into a single portfolio, Rituals embraces the philosophy of transforming everyday routines into more meaningful moments. Each product is inspired by an ancient tradition allowing you to find happiness in the smallest of things. With an expansive innovation portfolio in body care, home fragrances, natural skin care, men care and home wear, Rituals invites the consumer to enrich their world with wellbeing moments. Founded in Amsterdam in 2000, Rituals has since been established as a global industry expert in over 33 countries present in vibrant cities such as London, Paris and Hong Kong with more than 1,500+ boutiques, 4,176 shop-in-shops, and world's first Mind Oasis. As part of Rituals' commitment to continuously improving its social & environmental impact, the brand is on a journey to 90% natural origin formulas and packaging that's either refillable, recyclable or made of recycled material. Next to its sustainability efforts, the brand is committed to making an impact beyond the company with their pledge of 10 percent net profit towards the wellbeing of people and planet. For more information, please visit www.rituals.com.

For more information on our sustainability efforts, please read our sustainability report

Latest Rituals news

The Ritual of Advent, Destination: Joy

This festive season, Rituals Cosmetics invites you to slow down and savour every moment of magic withThe Ritual of Advent: two beautifully designed Advent Calendars that deliver 24 joyful moments o...

UUKUMWE

This winter, Rituals Cosmetics introduces Uukumwe, a limited-edition bath and body collection inspired by the Namibian word for unity and togetherness. Created in close consultation with members of...

The Dog Spa is Open for Business

Discover Rituals Dog Care: premium dog grooming products and accessories that transform daily routines into wellbeing moments for you and your pet.

Rituals Cosmetics proudly introduces The Mind Oasis App

Rituals Cosmetics proudly introduces The Mind Oasis App

Make-Up & Lip Care powered by skincare actives

Explore the new collection of skincare-infused make-up and lip care, featuring trending formats and effortless essentials for an easy, everyday glow.

Tiny Rituals, A Playful New Collection For Baby Care and Early Parenting

Rituals introduces Tiny Rituals, a thoughtfully designed collection created to support both baby and parent in the earliest stages of life.

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