Rituals launches two new fragrance collections to shape its future in Fine Fragrances

Amsterdam, October 2026 – Today, Rituals launches The Founders Collection and Aeonian, two new fragrance collections that mark a significant step in the brand's fine fragrance journey. Together, the 16 fragrances showcase Rituals' next chapter in fine fragrance. Created with world-class perfumers, rare ingredients and innovative fragrance technology, they translate 26 years of wellbeing expertise into a luxury fragrance portfolio. From the approachable elegance of The Founder's Collection to the artistry of Aeonian's haute parfumerie creations, Rituals reaffirms its belief that fragrance is not just something you wear, but something that shapes how you feel.

Since its beginning, fragrance has been at the heart of Rituals. Inspired by ancient traditions and ingredients from around the world, the brand has explored the transformative power of scent through bath and body products, premium home fragrances and now fine fragrance. With the introduction of these two distinct yet complementary collections, Rituals strengthens its position in the world of fine fragrance.

Developed in partnership with long-standing fragrance house dsm-firmenich, both collections combine exceptional craftsmanship, scientific innovation and high-quality ingredients with Rituals' belief in the power of wellbeing. At the heart of every creation lies a simple idea: fragrance can influence emotion, evoke memories and transform everyday moments into meaningful experiences.

Two collections, one fragrance vision

While both collections share Rituals' wellbeing philosophy, they offer two distinct experiences.

The Founder's Collection

The Founder's Collection features eight expressive eau de parfum fragrances personally envisioned by Raymond Cloosterman and his family.

Created to bring moments of joy, optimism and everyday luxury, each fragrance is designed to not only smell beautiful but also enhance wellbeing through the emotional power of scent. Each scent has been designed to evolve uniquely on the skin through innovative Skin-Activated Technology, creating a personal scent experience that develops throughout the day.

The collection features:

• Eight eau de parfum fragrances

• 12-hour long-lasting

• Skin-Activated Technology

• Available in 50ml and 15ml formats

For more information, please find The Founder's Collection press release here:

Aeonian

For those drawn to depth, rarity and craftsmanship, Rituals introduces Aeonian, its first haute parfumerie collection.

Named after the Greek word aeon, meaning everlasting, the collection comprises eight niche fragrances crafted by some of the world's most renowned perfumers. Each composition has layered and complex scent profiles that reveal themselves over time.

Designed to last up to 24 hours, Aeonian transforms fragrance into an elevated sensory experience. Inspired by the idea of emotional legacy, each scent is created to become part of memory, identity and personal storytelling.

The collection features:

• Eight haute parfumerie creations

• 24‑hours long‑lasting
• Rare, high‑quality ingredients

• Available in 60ml and 15ml formats

For more information please find the Aeonian press release here:

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