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Rituals launches eight elegant Eau de Parfums for everyday moments: The Founder's Collection

October, 2026 – The Founder’s Collection is Rituals’ new collection of eight Eau de Parfums, personally envisioned by founder Raymond Cloosterman and his family. Created to bring moments of joy, optimism, and everyday luxury, each fragrance is designed to not only smell beautiful but also enhance wellbeing through the emotional power of scent.

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About Rituals

Rituals Cosmetics is a proud Certified B CorporationTM and is dedicated to continuously improving its social & environmental impact in the beauty luxury industry. As a foremost founder of integrating bath, body and home care into a single portfolio, Rituals embraces the philosophy of transforming everyday routines into more meaningful moments. Each product is inspired by an ancient tradition allowing you to find happiness in the smallest of things. With an expansive innovation portfolio in body care, home fragrances, natural skin care, men care and home wear, Rituals invites the consumer to enrich their world with wellbeing moments. Founded in Amsterdam in 2000, Rituals has since been established as a global industry expert in over 33 countries present in vibrant cities such as London, Paris and Hong Kong with more than 1,500+ boutiques, 4,176 shop-in-shops, and world's first Mind Oasis. As part of Rituals' commitment to continuously improving its social & environmental impact, the brand is on a journey to 90% natural origin formulas and packaging that's either refillable, recyclable or made of recycled material. Next to its sustainability efforts, the brand is committed to making an impact beyond the company with their pledge of 10 percent net profit towards the wellbeing of people and planet. For more information, please visit www.rituals.com.

For more information on our sustainability efforts, please read our sustainability report.


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https://www.rituals.com/newsroom/en-WW/270072-rituals-launches-eight-elegant-eau-de-parfums-for-everyday-moments/

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