The Ritual Of Ayurveda

Find your balance

AMSTERDAM, XXX, 2026 - Rituals Cosmetics reintroduces The Ritual of Ayurveda, its longeststanding collection, in a renewed expression across bath, body, and home category. Inspired by ancient Ayurvedic wisdom, the signature range returns with a warm, floral-spicy fragrance, enriched with Indian rose and sweet almond oil, inviting moments of balance, harmony, and mindful self-care into everyday life.

The renewed Ritual of Ayurveda collection comprises 24 products and three curated gift sets in sizes S, M and L, offering a complete bath, body and home experience rooted in balance and harmony.

TOP: Plum • Green Notes

Fresh, vibrant opening that immediately uplifts the senses.

HEART: Peony • Exotic Spices

A floral-spiced heart that adds warmth, depth and character.

BOTTOM: Indian Rose • Sweet Almond Oil • White Musks

A rich, base that lingers softly and provides lasting warmth.

Three new products are highlighted to capture the essence of the range:

1. The Super Dry Body Oil, a fast-absorbing, non-greasy oil that intensely its anti-inflammatory properties and hydrating coconut oil, this 90% natural dry oil nourishes the skin according to Ayurvedic tradition.

2. The Face & Body Clay Mask, a purifying, creamy formula that

draws out impurities and leaves skin smooth and radiant.

3. The Pre-Wash Hair & Scalp Oil, designed to nourish the scalp and

enriched with amla*, help prevent dryness and breakage, and leave hair soft

and shiny.

*Amla is a nutrient rich fruit from a tree native to India, known for its high vitamin C content and

powerful antioxidants, used in Ayurvedic tradition to boost immunity and support skin/hair.

The Ritual of Ayurveda collection will be sold in all boutiques, shop-in-shops and online.