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Midsummer glow: how to master the 'wet-look' trend naturally
Beauty and Care

Midsummer glow: how to master the 'wet-look' trend naturally

Earlier this year, the make-up goddesses of the world looked into their crystal balls and made the prediction: for summer 2026, the wet-look is back. But this time, with a new set of rules. Not to be confused with the glossy glow of summers past, this shine looks like it’s radiating from within. A perfect accomplice to the slick-back hair that has permanently cemented itself in it-girl territory, it’s less party girl leaving a club at 3am, more bond girl emerging from a lake at golden hour. The finish we're after is luminous, breathable, and above all, skin that looks like it genuinely belongs to you.

By Jessica Deans | July 31, 2026 | 3 min read
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