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HomeBeautySkincare for HerSerums & Boosters
firm & lift anti-ageing serum, namaste, White, 30 ml, RITUALS
The Ritual of Namaste

Firming Serum

firming serum, 30 ml

Range:Anti-Ageing
  • firm & lift anti-ageing serum, namaste, White, 30 ml, RITUALS
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  • intense hydrating serum, namaste, White, 30 ml, RITUALS
Size:Regular - 30 ml

£37.90

30 ml (£1263.33 / 1 l)

  • Free delivery for orders over £35

  • Click & Collect: order online & pick up in one of the selected stores. More Info

  • Delivery time 1 - 3 working days

  • Get online advice on WhatsApp and Messenger

Lift, firm and hydrate with this silky smooth serum. Powered by the active botanicals of our CICA Firming Complex, elasticity is increased and wrinkles reduced.

Why it's special
  • Increases skin elasticity

  • Visibly minimises fine lines

  • Leaves no residue

  • Improves firmness by up to 33%*

  • Reduces wrinkle volume by up to 49%*

  • 84% agree skin feels nourished**

*Highest achieved percentage on a panel of 30 participants after 28 days of use.

**Based on a self-assessment test of 50 participants after 28 days of use.

Key qualities

Potent Botanicals

Combined with rock rose, CICA helps reduce wrinkles, crow's feet and expression lines.

What is it?

Fast-absorbing Gel

Designed to be used morning and night, this serum effortlessly layers under other products thanks to a light, gel-like texture.

What does it do?

Smooth, Supple Skin

This serum helps plump fine lines and restore elasticity for skin that looks firmer, healthier and more energised.

Answers from our experts

What is new about the Firming serum?

The Firming serum's new formula features the CICA Firming Complex with CICA and rock rose to help reduce the appearance of wrinkles and fine lines, improve elasticity, and strengthen the skin's barrier function.
Yes, the Firming serum is suitable for use in combination with other products and ingredients but we recommend using products from the same skincare range to boost efficacy.
CICA, Centella Asiatica, Tiger Grass or Gotu Kola is native to Asia and well known for its anti-wrinkle, anti-inflammatory, skin-soothing and antioxidant properties. Other benefits include low concentrations of amino acids, betacarotene and fatty acids. It helps strengthen, repair and protect a compromised skin barrier.
Skincare ingredients can sometimes have an unpleasant scent, so we use a small amount of fragrance to create a wonderful sensorial experience instead. Enjoy a subtle scent of refreshing green elements combined with tropical florals every time you use your Firming serum.
CICA, Centella Asiatica, Tiger Grass or Gotu Kola is native to Asia and well known for its anti-wrinkle, anti-inflammatory, skin-soothing and antioxidant properties. Other benefits include low concentrations of amino acids, betacarotene and fatty acids. It helps strengthen, repair and protect a compromised skin barrier.
How may we help you?

Read our frequently asked questions or speak with our experts on WhatsApp or Messenger.