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Let's celebrate!
We are proud to announce that Rituals is a Certified B Corp™ - meaning we are using business as a force for good.
We believe that the good you get from the world is equal to the good you give. That's why we're creating a community for people who make soulful, sustainable choices.
Clean, Conscious, Caring
We care about you and the planet. With the help of our three sustainability pillars, we aim to better ourselves every day.
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Deep dive into our journey
Sustainability Report
To ensure transparency and accountability, our annual sustainability report details our goals and efforts.
Download the Report
Our Mission
When it comes to sustainability, we take a holistic approach. We have set goals across all areas of the business to reduce our environmental impact.
By 2022
CO2 emissions of our business will have a reduction plan in line with the Paris Climate Agreement.
By 2023
100% of our personal care formulas will contain over 90% ingredients of natural origin.*
By 2025
100% of our packaging will be refillable, recyclable or made from recycled material.
By 2025
80+ will be the average score on our product assessment Clean & Conscious tool.
Join the refill movement
For every refill sold, we plant, protect or restore a tree. Our aim? To grow 5 million trees by the end of 2022!
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trees will be grown thanks to you
The impact of refills
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energy saved
That's nearly 7500 average yearly households
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water saved
That's almost 15 Olympic swimming pools
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less CO2-eq produced
That's more than 5000 return Amsterdam - New York flights
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of waste prevented
Reduction in materials used
Make a difference
Join the Refill Movement
Help us on our journey to sustainable wellbeing by choosing our refills.
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Proud to be B Corp™
Rituals is now a Certified B Corp™, an official recognition that we are using business as a force for good.
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*See Sustainability report for all products in scope.
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