Our Impact Journey
From new refills to working with like-minded organisations, our efforts are ever evolving.
What we do to reduce our environmental impact
Sustainability Efforts
What we do to reduce our environmental impact
Sustainability Efforts
We aim to be an iconic well-being brand with a focus on responsible business practices and creating a positive impact (on people and planet) through our Profit Pledge. Find out more below.
Proud to be a B Corp™
Rituals is a B CorpTM – a company verified as meeting standards for social and environmental performance, transparency, and accountability.
The Impact of Refills
They’re the same products you know and love, just with less packaging. Wondering what you can refill?
Sustainability Report 2024
Learn more about our sustainability efforts in the latest report.
At Rituals, we believe feeling good goes beyond beauty – true wellbeing comes from human connection, with each other and with nature. That belief is why we created 10% Profit for Impact, dedicating 10% of our annual net profit to causes that improve the wellbeing of people and planet. Because when we reconnect with (human) nature, we often rediscover calm, balance, and belonging.
10% Profit for Impact
We use 10% of our profit to support causes that improve the wellbeing of people & planet.