Cleansing your skin is the first step in any skincare routine. Purify was designed to help you achieve the cleanest and purest skin possible using natural origin ingredients like moringa and white lotus. These ingredients also help fight against daily pollutants, leaving behind a soothed and refreshed complexion.

Ingredients

Moringa & Lotus Petals

The lotus flower is a symbol of purity, beauty and wisdom and is known for its soothing and caring properties. The Moringa tree from India - also known as the miracle tree - contains a rich complex of nourishing substances that help make your skin feel moisturised and hydrated.

Answers from our experts

Which day cream should I use?

Our day creams are suited for all skin types, even sensitive ones. If you want to target the first signs of ageing, choose our Anti-Ageing day cream. Opt for the Firming day cream for more mature skin to help reduce the appearance of wrinkles and boost elasticity. If your primary concern is hydration, then the Hydrating day cream is perfect.

What is bakuchiol? What does it do for my skin?

Bakuchiol is an active skincare ingredient extracted from the babchi plant. Known for its anti-inflammatory and antioxidant properties, it helps reduce the appearance of fine lines and stimulate skin cell turnover. Bakuchiol is right up there with retinol regarding its anti-wrinkle benefits, but it's considered a gentler ingredient..

What is CICA? What does CICA do for my skin?

CICA, Centella Asiatica, Tiger Grass or Gotu Kola is native to Asia and well known for its anti-wrinkle, anti-inflammatory, skin-soothing and antioxidant properties. Other benefits include low concentrations of amino acids, betacarotene and fatty acids. It helps strengthen, repair and protect a compromised skin barrier.

What is hyaluronic acid? What does it do for my skin?

Hyaluronic acid is a naturally occurring substance in your skin known to attract and bind moisture in the skin cells. As we age, our skin produces less and less of it, so the addition of hyaluronic acid to this booster helps to replenish and moisturise your skin.

The Ritual of Namaste

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