The Founder's Collection

Everyday luxury for everyday moments

Personally envisioned by Rituals’ founder and his family, together with award‑winning perfume house DSM‑Firmenich, this exclusive collection features eight unique scents designed to last 12 hours. Thanks to clever skin‑activated technology, each fragrance becomes uniquely yours. It’s your story, told in scent. Everyday luxury for everyday moments.
The Founder's Collection

Woody

Grounded yet refined, these woody compositions settle into the skin with a warmth that feels both modern and enduring.

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Floral

Romantic yet contemporary, these florals bloom beautifully on the skin and leave a graceful, lingering trail.

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Fresh

Radiant and effortlessly refined, this is freshness that feels polished, weightless and quietly unforgettable from...

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Sensual

Deep, enveloping and quietly seductive, these scents are designed to be remembered long after you’ve gone.

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The Founder's Collection

Our highlights

Inner Flame

From The Founder’s Collection, made to spark joy.

Silver Suede

From The Founder’s Collection, for modern polish.

Perfume

Need help finding your fragrance?

Looking for your new favourite perfume, or picking for someone else? We’re here to make the choice easier.