Trusted, high quality products that have been carefully formulated to be safe for skin and kind to our planet.

99% of the palm oil we use is now RSPO certified.

Over 70% of our formulas contain >90% natural origin ingredients.

Responsible Ingredients

We carefully consider our ingredient selection to ensure there's nothing in our formulas that shouldn't be.


Making conscious, sustainable choices for our packaging and our business, every step of the way.

For every refill sold, we plant, protect or restore a tree.

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We conduct life-cycle assessments for our packaging.

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We're committed to making all our packaging refillable, recyclable or made of recycled materials.

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Our Race to Net-Zero

Our Race to Net-Zero

We commit to reducing our carbon emissions by 50% per product by 2030 and achieving Net-Zero by 2050.
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The Refill Movement

We offer a wide range of long-lasting eco-chic refill products which significantly save on materials.

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Supporting and developing programmes that contribute to soulful societies.

Rituals is a proud supporter of Tiny Miracles since 2011.

More about Tiny Miracles

In 2020 Rituals cofounded the SuperChill foundation.

Learn about SuperChill

All our Head Office employees partake in volunteering days.

Tiny Miracles

Together with Tiny Miracles, we're empowering some of the most excluded communities in Mumbai to become self-supporting.

View full details
Deep dive into our journey

Sustainability Report

To ensure transparency and accountability, our annual sustainability report details our goals and efforts.

2020 Report 2021 Report
Proud to be B Corp™

Proud to be B Corp™

Rituals is a Certified B Corp™ - meaning we are a company that uses business as a force for good.
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