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Summer Sale

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The Ritual of Karma

The Ritual of Karma

The Power of Kindness

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Limited Edition Beach Bag

Exclusively for Members

Our Most Wanted Beach Bag

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Shop New Concentrated Refills

New Innovative Formula

Concentrated Refill Handwash

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Exclusively for Members

Your Gift This Month

Get your swimsuit, we’ve got a new beach bag for you to pack. Spend £45 or more this month and receive this stylish, durable tote bag made by the women of Tiny Miracles.*

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Best in Class

Award Winning Products

Beauty Awards Cosmopolitan 2023

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Awards 2023

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Vogue Beauty Awards 2023

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The best way to find your favourite collection is to test them all out. Find your nearest store and let our staff guide you through all our different fragrances.

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About Rituals

Find Happiness in the Smallest of Things

  • Responsible ingredients
    OUR FORMULASResponsible Ingredients

    High quality products that have been carefully formulated with trusted lab-made and natural-origin ingredients.

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  • Certified B Corp™
    Purpose-drivenProud to be B Corp™

    Rituals is Certified B Corp™ - meaning we are a company that uses business as a force for good. 

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  • Tiny Miracles
    TINY MIRACLESSmall Acts, for Big Change

    Rituals proudly supports Tiny Miracles, a foundation providing life-changing income for communities in Mumbai, India.

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