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Exclusive Collector's Set: 20% Off

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So beautiful it belongs indoors

New Wreath Advent Calendar

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Your Green Friday gift

Receive your choice full-size scented candle from our Classic Collections when you spend over €60 with us this week.*

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The Sunday Times Style Beauty Awards 2024

The Sunday Times Style Beauty Awards 2024

Global Green Beauty Awards 2024

Global Green Beauty Awards 2024

Vogue Beauty Awards 2024

Vogue Beauty Awards 2024

Care and Impact Initiative: Danish Beauty
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Reconnect with nature

Breathe with us

Need to pause this time of the year? Take a moment to breathe along with the bubble and immerse your mind in nature’s calming greenery.

About Rituals

Better the balance

  • Certified B Corp™
    Purpose-drivenProud to be B Corp™

    Rituals is Certified B Corp™ - meaning we are a company that uses business as a force for good.

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  • Sacred Forests
    Supporting the earth keepersSacred Forests

    Each purchase supports the indigenous Arhuaco community of Colombia in their efforts to reclaim, reforest and protect their rainforests for generations to come.

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  • rituals-profit-pledge-banner-landscape
    ImpactThe 10% Profit Pledge

    We guarantee that we will use 10% of our net profit to support causes that improve the wellbeing of people and planet.

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