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Skincare that Works
Powered by bakuchiol
Skincare that Works
Men's collection
Expert Skincare for Him
Weaving memories together
Happy Lunar New Year
Beat the winter blues
Nurture yourself to spring
Give yourself a boost. Relax and recharge with our self-care heroes for the brighter days ahead.
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Exclusively for Members
Your gift this month
Discover your new favourite 3-step routine. This handy travel skincare set is yours when you spend €50 or more.*
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Explore Rituals
Best in Class
Award-winning products
The Sunday Times Style Beauty Awards 2024
Global Green Beauty Awards 2024
Vogue Beauty Awards 2024
Care and Impact Initiative: Danish Beauty Awards 2025
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Top trending products
From body creams and serums to home fragrances, these top picks are making waves for their high-quality ingredients and innovative formulations.
20 - 22 February
Hair Care Weekend
Visit our stores during the Hair Care Weekend! Receive personalised hair advice and a stylish touch‑up from our experts. Discover our renewed luxurious haircare collection, created for strong, soft and shiny hair. Stop by and leave the store glowing.
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About Rituals
Better the balance
- Purpose-drivenProud to be B Corp™
Rituals is Certified B Corp™ - meaning we are a company that uses business as a force for good.
Read more - ImpactThe 10% Profit Pledge
We guarantee that we will use 10% of our net profit to support causes that improve the wellbeing of people and planet.
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