We have been planting, protecting or restoring a tree for every refill sold. This is why, where and how.

Inspired by the Japanese practice of shinrin yoku, listen this forest bathing meditation that you can do anywhere.

Made by the best perfumers in the world, our Iconic Collection of 10 luxury perfumes are refillable, reusable and recyclable. Here’s how.

This month and next our focus is on joy. That feeling when all the stars are rigged in your favour and that life is perfectly fine no matter what is thrown your way. 

Sound therapy is one of the hottest wellbeing trends right now, credited with countless benefits from reducing anxiety to improving sleep. Here’s why you should tune in.

Being authentic is always the best option, even at work. Here’s how to be your true self and why it’s important. 

Welcome to our monthly series, “My Soulful Life”. Through 13 life-affirming questions – inspired by the points on The Art of Soulful Living compass - we ask one luminary we admire to reflect on and reveal their true self. 

From helping Oprah land a movie role to Bernardine Evaristo’s Booker Prize win, successful names swear by manifesting. Writer Hattie Crisell delves into whether it’s really as good as it sounds.

Ever searched for ‘the red Rituals’? Or perhaps you’re looking for ‘the yellow one’? Well look no further, here’s your complete guide to our Classic Collections.  

We are celebrating our two-year B Corp™ anniversary. Here’s the lowdown on what that means and how we got there. 

This month we’re exploring another compass point: Authenticity. Here we reveal the benefits of bringing more awareness into your life, plus how to make it happen... 

We strive to support wellbeing, not just for our customers - but communities all over the world. Here’s a few ways we’ve tried to do that this year. 

Ever wondered why time flies during vacations but crawls on mundane days? Learn from experts how to slow down time, savour every moment and live life more fully. 

With the festive season in full swing, try these easy gratitude practices to help you reflect on the things you’re most thankful for. They might reduce your stress levels too…

Making your bathroom tranquil and spa-like will not only make it look great but will leave you feeling renewed. Here’s how to recreate those soothing surroundings at home

Looking for the best Christmas gifts money can buy? Look no further than our comprehensive gift guide with recommendations for family, friends & more

As sustainability has become more and more attractive to consumers, it’s no surprise some brands are claiming to be 100% sustainable, but are they 100% honest? 

It’s easy to feel as though your daily gestures don’t make a difference, but here’s a glance at how your actions feed into the bigger picture.

From better sleep to reduced stress and stronger relationships, gratitude can reap many benefits. Try these expert tips to help you get the most of your gratitude journal

Looking for an affordable present that is sure to be well received, look no further than our festive edit of the top 10 Christmas presents.

This month, wellbeing expert Deborah Quibell guides you through a series of yoga flows and mindful moments to help feel awake & refreshed

Want an attitude of gratitude but don’t have the time to journal? Here are 5 scientifically proven ways to activate it in your daily life.

Confidence is a powerful tool. It can help us tap into our full potential and enhance our overall happiness and wellbeing. But how do we master it? Try these expert tips.

When the worst happens, it can be hard to have hope. Writer Poorna Bell shares how cultivating gratitude helped her eventually find peace after her husband passed away.

Our winter limited edition collection is inspired by the ancient tales of Chinese imperial dragons, discover more about their symbolism and meaning. 

Have you unlocked the power of active listening? Improve your relationships and build deeper connections with these expert tips to become a better listener today. 

Cultivating an attitude of gratitude can help to boost your wellbeing and ignite moments of joy in the everyday. Try these eight easy ways to start practising it now.

From improving relationships to boosting your health, counting your blessings has plenty of benefits, but how does it work? Here’s the science behind it.

Our philosophy, The Art of Soulful Living is brought to life through our compass, that acts as a guide to personal wellbeing. This month, we are focusing on Gratitude, one of the points on our compass. For we see gratitude as something you can learn and that can bring more joy into your life.

Affirmations are a fantastic way to build a happier, more positive outlook. Reset your intentions with this expert guide and 11 affirmations you can try today. 

Animals don’t need to suffer so we can feel good – here are all the reasons why we’re against animal testing. 

From mental and emotional wellbeing, to looking after your body and promoting wellness at work, we’ve tapped experts for the ultimate guide to 360 wellbeing. 

Our new series is designed to optimise your life. This month, meditation expert Deborah Quibell guides you through a collection of meditations to help you get more done. 

5 Rituals employees followed 5 rules for a week. Let’s see if they’ve boosted their positivity for good.  

What is happiness? And importantly, how can we capture those warm feelings of contentment to feel happier every day? A new wave of happiness experts may have the answers.  

Our innovative Mind Oasis is a place to recharge your mind and meditate away your stress. We put it to the test. 

We put 13 life-affirming questions to the Tiny Miracles founder

Regular, constructive, two-way feedback fuels a successful working environment and positive connections with colleagues, but could this 360 approach work for your out of office relationships? Rituals investigates. 

Give your dad a luxury treat this Father’s Day with our hand-picked presents to suit all budgets.

From living in a shared hut in Mumbai to saving for her own house, this is how Tisha Pardeshi managed to break her own poverty cycle with the help of Tiny Miracles.

Making space for moments of positivity is crucial for our wellbeing. That’s why we have pulled together a series of bitesize positivity-boosting tips you can try anytime, anywhere 

Known as toxic positivity, a “good vibes only” attitude can stop us embracing our negative side but there are some crucial benefits to (sometimes) feeling blue.

This month we’re exploring another compass point: positivity. Here we reveal the benefits of bringing more awareness into your life, plus how to make it happen... 

Here we reveal the benefits of bringing more awareness into your life, plus how to make it happen... 

Welcome to our monthly series, “My Soulful Life”. Through 13 life-affirming questions - inspired by the points on The Art of Soulful Living compass - we’ll ask one luminary we admire to reflect on and reveal their true self.

Treat your mum, or the mother figure in your life, with our expertly curated edit of gifts for every budget.

Don't despair if you’ve already broken your new year goals. Plan a reflection moment instead. You haven’t failed, writes Danielle Hine, there’s still three quarters of the year to find fulfilment!

Welcome to our monthly series, “My Soulful Life”. Through 13 life-affirming questions - inspired by the points on The Art of Soulful Living compass - we’ll ask one luminary we admire to reflect on and reveal their true self.

Science shows that falling in love boosts your health and wellbeing, but as Laura Jane Williams explains, you don’t actually need to find ‘the one’ to reap the benefits

We’ve made a huge commitment to achieving Net-Zero by 2050 and the next ten years are going to be crucial. Here’s why and how we’re going to reach that finish line. 

Awareness is one of the points on The Art of Soulful Living compass. And yet, making space for moments of awareness in your day can seem like another think to check off your to-do list. That is why we have broken awareness down into handy bitesize moments you can try anytime, anywhere.

Welcome to our monthly series, “My Soulful Life”. Through 13 life-affirming questions – inspired by the points on The Art of Soulful Living compass - we ask one luminary we admire to reflect on and reveal their true self. 

Unlock the science behind affirmations and find out how to use them to stay positive and healthy.

Mangroves are vital, but don’t just take it from us – we spoke to the locals of the Sundarbans about why they need their forests restoring.

We put 13 life-affirming questions to Dee Boomkens, founder of AndBloom.

It’s easy to view joy and happiness as interchangeable, but knowing their differences can be vital when understanding our emotions.

The race is on! We’ve been planting, protecting or restoring a tree for every refill sold. With just over one month to go, this is how we're doing:

Finding a new fragrance is more than just a matter of personal taste, there’s a science to it. Here's how to find your perfect perfume match, and how to get the most out of it

With love as the central point of our Art of Soulful Living compass, here’s all the ways you can show your love through flowers

Do dreams mean anything? Can you uncover your subconscious wishes and desires by interpreting your dreams?

From feelings of confidence to comfort, this is the smart way to use fragrance to strengthen your mood

This month our focus is on love. The glue that binds us and that brings peace and joy to the world. Bring it into your life with our deep dive

My Soulful Life: 13 life-affirming questions with ballerina Katharina Nikelski.

Ever noticed how some people seem to remain upbeat, regardless of what life throws at them? Optimism is said to be the holy grail of wellbeing, but is it something we can learn?

Ahead of our new Mindfulness for Modern Life Masterclass, meet our expert Ruby Wax. With a master’s degree in Mindfulness-Based Cognitive Therapy she can help you feel less stressed.

Discover how to keep hold of the simpler lockdown life we experienced when the world drifted away.

In our monthly feature inspired by The Art of Soulful Living compass, we ask one inspiring person to bare their soul with our 13 life-affirming questions...

Five people from around the world tell us what Pride means to them this year.

In our monthly feature inspired by The Art of Soulful Living compass, we ask one inspiring person to bare their soul with our 13 life-affirming questions...

Plus, he tells us how tragedy set him on a mission to make 1 billion people happy.

Ditch the high seasonal expectations and start savouring the small things. 

You could call Serendipity a stroke of luck, a situation where you find good things you weren’t looking for. But is there a way to manifest more of it?

In our new monthly feature inspired by The Art of Soulful Living compass, we ask one inspiring person to bare their soul with our 13 life-affirming questions...

Meet Raymond Cloosterman, founder and CEO of Rituals. We talk with him about his inspirations and the journey that led to the company's success.

This season, we're celebrating the release of our first ever book, The Book of Rituals. Take a look inside.

Follow our simple small acts of kindness to put joy out into the world and help make someone happy.

Rituals has pledged to Plant Protect and Restore 5 million trees this year. While we know trees are good for the air and animals that surround them, they are also crucial for soil – an endangered resource that yogi, mystic and visionary Sadhguru says is vital to life.

A life coach’s guide to getting self-reflection right and – spoiler alert – it’s easier thank you think.

Two experts share their advice for navigating your emotions and keeping your head up during traumatic times.

They’re often assumed to be universal moments of joy, but for some, events like Mother’s Day can be challenging. Danielle Hine reveals the small acts of reflection that can lead to a greater sense of peace.

Our nightly 8 hours are essential, yet for many they remain a mystery. Tune into our podcast as we talk to sleep experts and learn why sleep is so important.

Wherever you start on our 13 point compass, and however often you consult it, you’ll come a step closer to discovering what true happiness means for you.

As the cold, gloomy reality of winter looms, the Blue Monday blues can easily creep in. These 8 healthy routines are the perfect remedy.

With the pandemic forcing us all to slow down, record numbers of people are reconsidering their careers. But first you need to reconnect with yourself, say experts, and discover what really gives your life purpose. Here’s how…

Have a truly soulful, love-filled, festive season with our guide to a holiday filled with compassion and kindness.

Candle meditation is a peaceful and surprisingly easy way to connect your body, mind and soul, and to feel calm and happy this festive season.

Tired of your new year’s resolutions failing? Try looking back rather than forward. Practicing gratitude has proven health benefits - here’s how to start.

Life isn’t made up of big moments, it’s made up of many small ones. Here we reveal how to find happiness in the mundane.

What to do in November to have a healthy, stress-free December

Struggling to feel happy right now? From journaling to sophrology techniques, try our expert tips to awaken joy and hold on to your happiness for longer.

Slowing down is the key to happiness. But where to begin? Discover these simple routines you can practice daily to help you rediscover the beauty of life.

Discover the secrets of fragrance, learn the lingo and understand how to shop for perfumes you’ll love, every time.

Set a positive mood for the day and find inner peace by practising mindfulness during your daily commute.

Have you lost a bit of your creative mojo? Chances are you need to let your inner child out with human rewilding – the new way to do a digital detox.

The power of manifestation allows you to harness the life you (subconsciously) envision and turn it into reality through thought, attraction and belief.

If you’re feeling bit groggy when you open your eyes, try incorporating these practical tips into your A.M. for a fresh start to the day. 

From setting intentions to treating your mind, body and soul, try these expert tips to stop feeling lonely and embrace the benefits of being happy alone

Discover the incredible history of haiku poetry and how these poems can inspire you every day.

Whether chatting with friends or colleagues, the power of effective storytelling can surprise and delight. Discover how.

In Conversation: Rituals Creative Director Dagmar Brusse and Happiness Ambassador Mo Gawdat talk about the challenge to make you happy.

Energy Healer Millana Snow shares 5 practical tips about how to be mindful with your energy & attention.

School, yoga class, university, we bet some of the best female bonds you have blossomed without you even realising.

If you don’t know the difference between your prana and your chi or how to use your soul energy to regulate your emotions, you’re about to find out.

Happiness is an essential part of well-being. Rather than strive to be happy ‘one day’, here are 6 reasons to be happy today.

Everyone talks about work-life balance, but shouldn’t life come first? We reveal 5 tips to help you balance your home and career.

Want to discover who you truly are and love that person? The Comparison Coach Lucy Sheridan reveals how...

The moon affects all living things, but humans are the only beings who can experience this in full. Discover how to best optimise your nights based on the moon.

Be kind, start small and go slow are just some of the ways you can create healthy, long-term and achievable habits that stick.

We’ve spent the past month eating and lazing about, and we’re starting to feel it weighing us down. Here are six quick ways to boost your body – and spirits – before this year closes.

Seasons change, and so should your self-care routines. Here are 9 easy everyday tips for health and well-being during the cold winter months.

Swerve stress and embrace love with our guide to traversing the holidays with ease.

Expressing yourself through art can be very rewarding, and American artists Jason Seife and Zaria Forman have elevated it to a way of life. Discover the beautiful meaning behind their work.  

We reveal the wonderful benefits of being compassionate towards others and yourself.

Discover Rituals’ innovative new unisex eau de parfum, L’Eclat, through the mind of the man who made it.

Want to feel your best this autumn? From tackling anxiety with binaural beats to taking inspiration from lunar living, this is how to boost your mood this fall.

Centuries old, the celebration of Tsukimi will inspire you to take a moment’s pause and count your blessings.

Discover 5 easy habits to help you recharge, re-energise and boost your productivity when the midday blues come a-calling.

Learn how cultivating a glass-half-full attitude can help you in life, love, and so much more.

Soothe your wanderlust by letting your nose take you on a sensory journey around the world this summer.

Whenever things get a bit busy or overwhelming, routines add stability and much-needed balance to our lives. They comfort us, give us more energy, and improve our overall well-being. Explore some simple routines you can do at home to unwind and help you become your best self.

You’ve set your New Year’s resolutions – now it’s time to treat yourself. Get ready for an indulgent 2020 with these seven self-care tips for body, mind and soul.

Do you love the scent of burning incense sticks? There’s a tradition-rich “incense village” in Vietnam that you should know about.

Public parks are a source of well-being. Here’s why they make us happier & healthier, and where you can find the world’s most beautiful community parks.

The design of our Amsterdam Collection was inspired by a museum piece. In this interview, museum curator Femke Diercks tells all about the iconic pot.

Kintsugi is the beautiful Japanese art of fixing broken pottery with gold-painted glue. Here's how this ancient practice can improve your well-being.

Drinking tea is not just about the beverage—it’s a ceremony. Discover what Japan’s traditional tea ceremony, chadō, can do for your well-being.

Wabi-sabi writer Julie Pointer tells us why we shouldn’t aim for perfection when it comes to our homes, our lives, and the moments we share with others.

The Japanese possess a talent that we should all be trying to cultivate. It’s called inemuri, it is sleeping in public, and here’s how it works.

In Japan, happiness and good health are not goals—they’re habits. Discover what these 8 simple yet powerful habits & traditions can do for your body, mind & soul.

The Japanese practice of forest bathing doesn’t involve soaking in a tub, but it can be just as relaxing. Here’s how shinrin-yoku can boost your well-being.

Did you know that looking at art isn’t just fun—it’s actually good for you? Discover why it has a relaxing effect and how it can help you in daily life.

The start of the new year doesn’t fall on the same day for everyone. Today is Chinese New Year—the most important Chinese holiday—also well-known as a celebration of spring. Get to know this beautiful tradition.

When the alarm clock rings, do you rise and shine or hit snooze? Discover whether you’re a morning or evening person, and how to make that work for you.

CEO & founder of Rituals Raymond Cloosterman turned a wish into a worldwide success. He explains the power behind wishing and how it can change your life.

Hear what expert Deborah has to say about her personal experience with yoga and how it has true life-changing potential. Check out this quick Q & A and be inspired to join our 3 Days of Yoga Program.

The time you’ve been waiting for is here—the new Soulwear collection is in stores. We sit down with Category Manager Karlijn Wolfs to discuss the new collection, why Soulwear belongs in every closet and of course, Karlijn’s own daily routines.

Sometimes you just wish there were more hours in the day. But since that’s not an option, the only solution is to try to be as productive as possible in the hours you have. We searched for tips from some of the most successful people in the world to learn how they divide and conquer their day.

Fashion photographer Anushka Menon always knew she would be an artist. Looking at her impressive portfolio; she was completely right. We talked to her about her collaboration with Rituals, how she balances work and life, and her own rituals that keep her going.