How you can support Tiny Miracles and the women in Mumbai and beyond

We believe that small acts of love lead to tiny miracles. That’s why Rituals supports the Tiny Miracles Foundation. Here is what they do and how you can help.

The Tiny Miracles Foundation, founded in 2011, has an important mission: to help find a scalable solution to end poverty and inspire others to do the same. With their holistic approach they help to improve people’s wellbeing and create better lives for generations to come. Their goal? To help communities in Mumbai, India get out (and stay out) of poverty 

Giving more than money

Tiny Miracles is both a foundation and a B Corp™ supplier that has created jobs for hundreds of people. What makes Tiny Miracles so unique, is that it doesn’t just involve sponsors giving money, they also take a holistic approach to giving those less fortunate the tools they need to break out of the poverty cycle. This is where the supplier side of the organisation comes in, rather than just giving the communities a one-off donation, they also provide those who are able to work with a stable income. Rituals works with Tiny Miracles as a supplier for our products like the Goodie Bag and the bracelets in last year's Summer Box of Joy. As the Tiny Miracles website rightfully points out, “Making miracles happen can only be achieved if you transform all areas of life simultaneously. You can build a health clinic, but as long as people have no access to safe drinking water you won’t be able to make any progress. You can put children into school but if they don’t have any food, what good will that do? Tackling the fundamentals first and building awareness and knowledge from a solid basis has proven to create a profound and lasting impact.” This positive impact Tiny Miracles makes is achieved by focusing on five pillars: awareness, healthcare, skills training, education and celebration. 


Inspiration by numbers

Profound and lasting is right. Programmes began in an area populated by 700 people who lived in an extremely dangerous red-light district. To this date, 8 communities and more than 3,000 community members are actively engaged. Tiny Miracles is responsible for starting a clean water programme, a public health clinic, and raising women’s and men’s wages from less than 1 euro a day to the average middle-class salary. Children now attend English schools, more and more adolescents are attending university and the healthcare centre has dropped mortality rates substantially.  


Lighting the fire within

All of these things—among many other initiatives—are responsible for empowering these communities. As Tiny Miracles founder Laurien Meuter puts it, “What we do is provide opportunities, which change people’s way of thinking—we increase their self-confidence so that they really believe in creating their own destinies. We are all about lighting the fire within in them!” 

What we do is provide opportunities, which changes people’s way of thinking—we increase their self-confidence so that they really believe in creating their own destinies. We are all about lighting the fire within in them!

Laurien Meuter

Accessories for all  

Rituals has been a proud supporter of Tiny Miracles since 2011 and in collaboration with the foundation, we co-designed our Goodie Bag. All of these durable totes are handmade by the women in Mumbai. Instead of just giving money, this partnership provides the women with a reliable income and, in return, we are able to sell these beautiful handmade products. Rituals orders hundreds of thousands of pieces every year so the bag production creates lots of work for hard-working women who can now empower themselves to break the cycle of poverty they’re stuck in. As such, the stitching of this bag allows these communities to stitch together their own futures. This summer, we added a new bag to the assortment too. With a stunning colourful print, each of our brand-new beach bags has been handmade by the women of Tiny Miracles. Because we want you to see the incredible work – we’re giving a beach bag away with a minimum spend for the entire month of June.  


It's probably no surprise, but these gorgeous creations require skill to make. So, each woman working on these bags needs to be able to use a sewing machine. Although very thorough training is provided, not everyone in the community is able to operate one. At Tiny Miracles, all women are welcome, so for those who can’t sew, are unable to leave their homes or can’t work for any other reason, we introduced new collaboration to increase the involvement. In 2023, we added two bracelets to our Summer of Joy gift box (one to keep and one to give away). These bracelets were all made by the women of Tiny Miracles. ‘The elderly, mothers with newborn babies, mentally and physically challenged women, all these women come to our hired spaces in the communities and peacefully make these bracelets. It’s beautiful to watch.’ Meuter. This bracelet was a game-changer of a product, and for 2024 we needed a follow-up. This year, we have an exciting new addition to our Advent calendar: beautiful tassel bracelets will be handmade by the women of Tiny Miracles. It’s special, as for the first time a Tiny Miracles production is also part of our regular assortment and this will be our biggest order so far. Again, this will enable anyone and everyone who wants to work to earn an income with this project. All hail the no-hassle tassel! It’s quite simply a game-changer of a product, one that Rituals and Tiny Miracles intentionally designed to be very simple to create - a virtuous cycle in every way! 


To learn more about this wonderful organisation, visit the Tiny Miracles website ( Together we can create a more equal world. 

To learn more about this wonderful organisation, visit the Tiny Miracles website.
 Together we can create a more equal world.