At Rituals, we care for the community and the world around us. Our B Corp™ status is just the beginning, as we continuously work hard every day to make positive sustainable changes.

What is B Corp™?

B Corp™ is one of the most respected – and toughest to gain - certifications when it comes sustainability (and so much more). Achieving this means we meet high standards of social and environmental performance, transparency and accountability.

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Being a B Corp™


Sustainable wellbeing is our company mission and we've made a commitment to protecting the planet and our stakeholders.


We are constantly searching for new ways to reduce our carbon footprint and make our products more sustainable.


Our employees are intrinsic to our company journey and we work hard to promote wellbeing across the company.


We’ll never lose sight of the communities outside of our customer reach and continue to support causes close to our heart.


Aside from selling luxury products, we are always looking for new ways to enhance the wellbeing of our customers.

Our journey

What We've Achieved So Far


Tiny Miracles

Rituals became a proud supporter of Tiny Miracles, a foundation helping some of the most excluded communities in Mumbai.

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Tiny Miracles


First Refill

We introduced the very first eco-conscious refill concept for our iconic body creams.

First Refill


Natural Origin Ingredients

The Ritual of Ayurveda was the first collection we reformulated to meet our 90% natural origin goal.

Natural Origin Ingredients


Rituals became a B Corp™

After a rigorous assessment, we were delighted to meet the highest standards of social and environmental performance.

Rituals became a B Corp™
Deep dive into our journey

Sustainability Report

To ensure transparency and accountability, our annual sustainability report details our goals and efforts.

2020 Report 2021 Report

Clean, Conscious, Caring

With the help of our three sustainability pillars, we aim to better our practices, and our planet every day.

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