At Rituals, we care for the community and the world around us. Our new B Corp™ status is just the beginning, as we continuously work hard every day to make positive sustainable changes.
What is B Corp™?
B Corp is a rigorous certification which assesses social and environmental performance, transparency and accountability.
Find out moreBecoming a B Corp™
Governance
Sustainable wellbeing is our company mission and we've made a commitment to protecting the planet and our stakeholders.
Environment
We are constantly searching for new ways to reduce our carbon footprint and make our products more sustainable.
Workers
Our employees are intrinsic to our journey and we work hard to promote wellbeing across the company.
Community
We’ll never lose sight of the communities outside of our customer reach and continue to support causes close to our heart.
Our journey
What we've achieved so far
2010
Tiny Miracles
Rituals became a passionate supporter of Tiny Miracles, a foundation helping underserved communities in Mumbai.
Read More2020
Natural Ingredients
The Ritual of Ayurveda was the first collection we reworked to meet our 90% natural origin threshold.
2021
Karma Days
All of our Head Office employees contribute to at least one Karma day a year. That's a lot of volunteering!
2021
Rituals became a B Corp™
After a rigorous assessment, we were delighted to meet the highest standards of social and environmental performance.
Deep dive into our journey
Sustainability Report
To ensure transparency and accountability, our annual sustainability report details our goals and efforts.
2020 Report 2021 ReportClean, Conscious, Caring
Our three pillars: Clean, Conscious & Caring are guiding us on our path to sustainable wellbeing.
Learn more