Looking for a new fragrance? Discover how to find a scent that suits you best, where you should spray it, and other tips to make it last all day.

Colder weather means more time at home with your loved ones. Discover The Ritual of Yalda, our latest limited edition inspired by Persian wisdom, and find warmth, light and well-being for the upcoming winter.

Strong in body and in mind? This is the wisdom of the Japanese Samurai and the inspiration behind our men’s collection. Discover everything you need to ensure you start each and every day with confidence.

Whenever things get a bit busy or overwhelming, routines add stability and much-needed balance to our lives. They comfort us, give us more energy, and improve our overall well-being. Explore some simple routines you can do at home to unwind and help you become your best self.

What if you had a safe, relaxing place to retreat to when times get tough? Somewhere to shut out the stress and pressure of your busy life? That place exists—and it’s inside you. Discover your path to inner peace with these simple, everyday tips.

Meet Raymond Cloosterman, founder and CEO of Rituals. We talk with him about his inspiration, the journey that led to the company's worldwide success, his dedication to sustainability and of course, his ultimate ways to slow down. Get to know the man behind the brand.

Hear what expert Deborah has to say about her personal experience with yoga and how it has true life-changing potential. Check out this quick Q & A and be inspired to join our 3 Days of Yoga Program.

Did you know music can trick you into feeling less tired during a workout? Or that the right track can improve your focus, boost your mood and even influence your heart rate? Listening (and dancing!) to music can improve your mental and physical health…here’s how.

The time you’ve been waiting for is here—the new Soulwear collection is in stores. We sit down with Category Manager Karlijn Wolfs to discuss the new collection, why Soulwear belongs in every closet and of course, Karlijn’s own daily rituals.

Get ready for our most awesome playlist yet! Inspired by our brand new collection The Ritual of Holi, we’ve got tracks to boost the fun factor of whatever you’re doing. Filled with favourites like Drake, Ariane Grande and Justin Bieber, you and your friends won’t be able to stop dancing, no matter where you are.

Get inspired by the important message behind our newest collection The Ritual of Holi. Dagmar, Creative Director of Rituals, shares her vision, inspiration and personal rituals.

The perfect summer isn’t about floating on an inflatable unicorn in a 5-star resort’s infinity pool. It’s much simpler than that, and it’s all in your hands. Here’s how to experience your best summer yet.

Want to give Dad an extra Father’s Day present? Play him this Spotify list filled with laidback tracks while you relax together on this special day. Introduce him to newer artists like Mirror Signal and remind him of some of the greats like J.J. Cale.

The Ritual of Happy Buddha has been our most joyous collection for years, bringing you optimism, happiness and perhaps even a little luck. Relaunched with a beautiful design, we’ve also added some innovations to the collection. Read on to discover what’s new with our happiest ritual.

The Tiny Miracles Foundation was founded in 2012 by Laurien Meuter. Focusing on communities in India, the foundation’s mission is to eliminate extreme poverty through a holistic approach, with an emphasis on healthcare, education and employment – as well as maintaining the happiness, rituals and traditions of communities. Laurien tells us about her life-changing journey with Tiny Miracles.

We all could use more rituals in our lives—they soothe us, help us live in the moment, and add much-needed structure to our day. Babies in particular benefit from the regularity made possible through rituals, especially when it comes to their sleeping patterns.  Here are some helpful hints on how to bond with your baby during his night-time routine.

Sometimes you just wish there were more hours in the day. But since that’s not an option, the only solution is to try to be as productive as possible in the hours you have. We searched for tips from some of the most successful people in the world to learn how they divide and conquer their day.

By now, we’re all aware of how powerful water is and how it impacts us on a daily basis. But can water also be influenced by us? Japanese scientist Masaru Emoto performed countless experiments to prove that water changes depending on the emotions it’s exposed to. Read on to hear his fascinating story.

Have you ever stopped to think about how essential water actually is? This unmissable substance is important in so many aspects of life, and yet we often take it for granted. That’s why we’re introducing our new limited edition The Ritual of Banyu: a tribute to water.

These days you hear a lot about people combining mindfulness with another activity. But how does mindful running sound? Martijn Mensink, founder of Mindful Run, saw some potential in this idea—and now he leads hundreds of instructors in The Netherlands and Belgium. Read on for his unique story.

Perhaps you’ve heard of Donsje, the popular children’s brand. It was established in 2013, and since then, founder Florentine van Oosten Slingeland has set the world on fire with her success story—Donsje is now sold in more than 40 countries! Read on to discover how it all happened.

Want to learn the secrets of a skincare professional? We sit down with Abigail James, a renowned beauty expert based in London, for some essential skincare tips. Get to know the woman whose healing hands are responsible for radiant skin on both sides of the Atlantic.

Want to unveil your natural beauty? Meet The Ritual of Namasté, our new, advanced and natural skincare collection designed to suit every skin type. Read on to learn how this innovative line shows respect for nature and respect for your skin.

Running is a great cardio workout, but did you know it’s also good for the soul? Running outside in nature is particularly soothing, as it is also an excellent opportunity for meditation.  We’ve created a Spotify playlist that’s sure to become your ideal running companion, filled with tracks to that engage both body and mind.

Spring is the perfect time to pause and reflect on everything you’ve achieved so far—and what you still want to achieve. Read on to discover some new routines that will help you become the best version of yourself.

By now, you’re probably a fan of our Spotify playlists—what better way to add some more soul to your daily life? But this new one takes slowing down to a whole new level. Filled with chilled out tracks by popular artists like Air, Four Tet and Floating Points, our Super Slow playlist is the ultimate soundtrack to your lazy evenings and weekends.  

We believe small acts of love lead to tiny miracles. That’s why Rituals is a proud supporter of the Tiny Miracles foundation, an organisation dedicated to improving the lives of poor communities in Mumbai. Read on to discover how this amazing foundation gives people—especially children--a new start.

Podcasts are completely in right now, and we understand why. Listening to them is easy, it barely costs any (extra) time), and they’re available everywhere. Perhaps even more importantly, they’re jam-packed with tips and tricks to make the most out of life. That’s why we’re happy to share this special selection of podcasts with you.

We all know we should be getting between 7-9 hours of sleep per night, but how often do we actually hit this target? We talk with Dr. Els van der Helm, sleep expert and founder of the app Shleep, about why sleep is so important and how we can improve its overall quality. Read on for some practical advice from somebody who studies the science of sleep.

We all want to love and be loved. Raymond Cloosterman, CEO and founder of Rituals, talks about how the holidays are about opening your heart, especially during trying times. Read on for an uplifting message of hope and the human heart.

Ever wonder why some smells make you happy, and others bother or annoy you? Science says that scent has a profound effect on our mood. Read on to learn how you can enrich your life with the power of perfume.

Have you ever bought a perfume that one of your friends uses, only to discover it doesn’t smell the same when you apply it? Learn how to test perfumes personally before buying them and you’ll come home with the perfect scent every time.

Fashion photographer Anushka Menon always knew she would be an artist. Looking at her impressive portfolio; she was completely right. We talked to her about her collaboration with Rituals, how she balances work and life, and her own rituals that keep her going.  

Smile and the world smiles back: it’s a lovely thing to remember when you walk outside your door every morning. Our inspiration behind The Ritual of Laughing Buddha was famous for this philosophy, and he’ll put a smile on your face as well.

Evy Gruyaert gained fame as a television presenter and a contributor to sport programmes like 'Start2Run'. You may also know her from her famous phrase 'Ik ben zo fier op u' (I'm so proud of you). These days, most people know her as a yoga guru. Her first introduction to the sport came after she suffered a serious knee injury that forced her to stop exercising.

The renewed Ritual of Hammam collection translates one of the oldest cleansing traditions in the world for modern times. The Turkish baths are now popular worldwide, and with good reason. Keep reading to learn how the wellness ceremony originated and about the authenticity of this purifying ritual.

How often do you take this quote by heart? The inspiring and famous line by Mahatma Gandhi might be the proof that change can start with an individual action. Find out all about Gandhi, who made it his mission to passively fight for justice and equality. He said it, you can do it: you can make a difference in the world.

Rituals is teaming up with the star of the popular TV series Pretty Little Liars Troian Bellisario to celebrate our 11^th store opening in the USA. We talked with this talented American actress about her own relaxation rituals, her work and life balance, and why she identifies so much with the Rituals philosophy.

A lot of things can disrupt your baby’s sleep pattern, including the shorter nights of summer. Just like the rest of us, babies benefit from a nightly ritual before bedtime. Our tips will not only help your little one sleep better, it will also create a stronger bond between you.