Ever noticed how some people seem to remain upbeat, regardless of what life throws at them? Optimism is said to be the holy grail of wellbeing, but is it something we can learn?

Ahead of our new Mindfulness for Modern Life Masterclass, meet our expert Ruby Wax. With a master’s degree in Mindfulness-Based Cognitive Therapy she can help you feel less stressed.

We’ve made a huge commitment to achieving Net-Zero by 2050 and the next ten years are going to be crucial. Here’s why and how we’re going to reach that finish line. 

Discover how to keep hold of the simpler lockdown life we experienced when the world drifted away.

We’re on a mission to plant, protect or restore 5 million trees by the end of 2022. Here’s where, why and how we are making it happen.

In our monthly feature inspired by The Art of Soulful Living compass, we ask one inspiring person to bare their soul with our 13 life-affirming questions...

Looking for an affordable present that is sure to be well received, look no further than our festive edit of the top 10 Christmas presents.

Looking for the best Christmas gifts money can buy? Look no further than our comprehensive gift guide with recommendations for family, friends & more.

Five people from around the world tell us what Pride means to them this year.

From celebrating your success to music proven to leave you feeling happy, put a spring in your step with these easy-to-do joy-boosting tips. 

In our monthly feature inspired by The Art of Soulful Living compass, we ask one inspiring person to bare their soul with our 13 life-affirming questions...

Plus, he tells us how tragedy set him on a mission to make 1 billion people happy.

As sustainability has become more and more attractive to consumers, it’s no surprise some brands are claiming to be 100% sustainable, but are they 100% honest? 

Ditch the high seasonal expectations and start savouring the small things. 

You could call Serendipity a stroke of luck, a situation where you find good things you weren’t looking for. But is there a way to manifest more of it?

In our new monthly feature inspired by The Art of Soulful Living compass, we ask one inspiring person to bare their soul with our 13 life-affirming questions...

Meet Raymond Cloosterman, founder and CEO of Rituals. We talk with him about his inspirations and the journey that led to the company's success.

This season, we're celebrating the release of our first ever book, The Book of Rituals. Take a look inside.

Follow our simple small acts of kindness to put joy out into the world and help make someone happy.

Rituals has pledged to Plant Protect and Restore 5 million trees this year. While we know trees are good for the air and animals that surround them, they are also crucial for soil – an endangered resource that yogi, mystic and visionary Sadhguru says is vital to life.

A life coach’s guide to getting self-reflection right and – spoiler alert – it’s easier thank you think.

Two experts share their advice for navigating your emotions and keeping your head up during traumatic times.

They’re often assumed to be universal moments of joy, but for some, events like Mother’s Day can be challenging. Danielle Hine reveals the small acts of reflection that can lead to a greater sense of peace.

Our nightly 8 hours are essential, yet for many they remain a mystery. Tune into our podcast as we talk to sleep experts and learn why sleep is so important.

Don't despair if you’ve already broken your new year goals. Plan a reflection moment instead. You haven’t failed, writes Danielle Hine, there’s still three quarters of the year to find fulfilment!

Wherever you start on our 13 point compass, and however often you consult it, you’ll come a step closer to discovering what true happiness means for you.

There’s a reason we feel so relaxed at a spa, and it’s not just the massage. Here’s how to recreate those soothing surroundings at home.

It’s easy to feel as though your daily gestures don’t make a difference, but here’s a glance at how your actions feed into the bigger picture.

From feelings of confidence to comfort, this is the smart way to use fragrance to strengthen your mood.

As the cold, gloomy reality of winter looms, the Blue Monday blues can easily creep in. These 8 healthy routines are the perfect remedy.

We are incredibly proud to announce that we have become a certified B Corp™. Here’s the lowdown on how we got there.

With the pandemic forcing us all to slow down, record numbers of people are reconsidering their careers. But first you need to reconnect with yourself, say experts, and discover what really gives your life purpose. Here’s how…

If you need a helping hand getting into the festive spirit, let us guide you to our expertly curated Christmas Classics Spotify playlist with over 60 incredible tunes.

Have a truly soulful, love-filled, festive season with our guide to a holiday filled with compassion and kindness.

There’s nothing like a good game to get everyone in the party mood, pass the time or just break the ice. Here’s 10 family friendly games that are guaranteed to have the whole room in stitches.

Candle meditation is a peaceful and surprisingly easy way to connect your body, mind and soul, and to feel calm and happy this festive season.

Tired of your new year’s resolutions failing? Try looking back rather than forward. Practicing gratitude has proven health benefits - here’s how to start.

Life isn’t made up of big moments, it’s made up of many small ones. Here we reveal how to find happiness in the mundane.

What to do in November to have a healthy, stress-free December

Struggling to feel happy right now? From journaling to sophrology techniques, try our expert tips to awaken joy and hold on to your happiness for longer.

Unlock the science behind affirmations and find out how to use them to stay positive and healthy.

Slowing down is the key to happiness. But where to begin? Discover these simple routines you can practice daily to help you rediscover the beauty of life.

Discover the secrets of fragrance, learn the lingo and understand how to shop for perfumes you’ll love, every time.

Set a positive mood for the day and find inner peace by practising mindfulness during your daily commute.

Have you lost a bit of your creative mojo? Chances are you need to let your inner child out with human rewilding – the new way to do a digital detox.

The power of manifestation allows you to harness the life you (subconsciously) envision and turn it into reality through thought, attraction and belief.

If you’re feeling bit groggy when you open your eyes, try incorporating these practical tips into your A.M. for a fresh start to the day. 

Inspired by the Japanese practice of shinrin yoku, listen this forest bathing meditation that you can do anywhere.

From setting intentions to treating your mind, body and soul, try these expert tips to stop feeling lonely and embrace the benefits of being happy alone

Dive into the Clean, Conscious & Caring world of Rituals and get tips from sustainable storyteller Jemma Finch, to guide you towards a greener future.

Discover the incredible history of haiku poetry and how these poems can inspire you every day.

Life is beautiful yet fleeting—this is the sentiment behind the Japanese celebration of Hanami. When admiring the Sakura, we are reminded that each moment is a gift and should be celebrated as such.

Whether chatting with friends or colleagues, the power of effective storytelling can surprise and delight. Discover how.

In Conversation: Rituals Creative Director Dagmar Brusse and Happiness Ambassador Mo Gawdat talk about the challenge to make you happy.

Energy Healer Millana Snow shares 5 practical tips about how to be mindful with your energy & attention.

School, yoga class, university, we bet some of the best female bonds you have blossomed without you even realising.

If you don’t know the difference between your prana and your chi or how to use your soul energy to regulate your emotions, you’re about to find out.

Happiness is an essential part of well-being. Rather than strive to be happy ‘one day’, here are 6 reasons to be happy today.

Want to fall asleep faster and dose deeper each night? Good quality sleep is within reach with this simple guide.

Music has the power to alter your mental state and this Rituals playlist is packed with tunes to get you in the mood to work.

Everyone talks about work-life balance, but shouldn’t life come first? We reveal 5 tips to help you balance your home and career.

Want to discover who you truly are and love that person? The Comparison Coach Lucy Sheridan reveals how...

The moon affects all living things, but humans are the only beings who can experience this in full. Discover how to best optimise your nights based on the moon.

After a mysterious illness, painter and poet, Satsuki, set out on a journey of re-discovery and the results were life-changing.

Be kind, start small and go slow are just some of the ways you can create healthy, long-term and achievable habits that stick.

We’ve spent the past month eating and lazing about, and we’re starting to feel it weighing us down. Here are six quick ways to boost your body – and spirits – before this year closes.

We chat to the Brit-born artist who walks for up to 12 hours a day to create beautiful, but ephemeral, pieces in the snow.

Seasons change, and so should your self-care routines. Here are 9 easy everyday tips for health and well-being during the cold winter months.

Podcasts are completely in right now, and we understand why. Listening to them is easy, it barely costs any (extra) time), and they’re available everywhere. Perhaps even more importantly, they’re jam-packed with tips and tricks to make the most out of life. That’s why we’re happy to share this special selection of podcasts with you.

Swerve stress and embrace love with our guide to traversing the holidays with ease.

Expressing yourself through art can be very rewarding, and American artists Jason Seife and Zaria Forman have elevated it to a way of life. Discover the beautiful meaning behind their work.  

We reveal the wonderful benefits of being compassionate towards others and yourself.

Discover Rituals’ innovative new unisex eau de parfum, L’Eclat, through the mind of the man who made it.

Want to feel your best this autumn? From tackling anxiety with binaural beats to taking inspiration from lunar living, this is how to boost your mood this fall.

Centuries old, the celebration of Tsukimi will inspire you to take a moment’s pause and count your blessings.

Discover 5 easy habits to help you recharge, re-energise and boost your productivity when the midday blues come a-calling.

The happiest hits to boost your mood and fill you with joy. Hit play and get ready to smile and dance.

Learn how cultivating a glass-half-full attitude can help you in life, love, and so much more.

Soothe your wanderlust by letting your nose take you on a sensory journey around the world this summer.

The perfect summer isn’t about floating on an inflatable unicorn in a 5-star resort’s infinity pool. It’s much simpler than that, and it’s all in your hands. Here’s how to experience your best summer yet.

In today’s busy world, business psychologist and author Tony Crabbe says only one thing truly matters: the art of paying attention. Read our interview with him to learn more.

What’s in a dream? Your nightly reveries hold more meaning than you think. Read on for the history of dreams – plus, some common interpretations.

China is on the path to recovery after being shut down by COVID-19. Tune in for a very special episode of the Rituals podcast as we interview three residents about their experiences and their hopes for a new beginning.

Washing our hands is more important than ever, to ward off viruses and bacteria that we might encounter during our day. Here are our easy tips to turn it into a soothing experience.

From relaxing tunes to chillout classics, this playlist is the perfect background to an afternoon of lounging.

From the best way to set up your bedtime to its effects on your health, Dr. Rebecca Robbins is the expert in all things sleep.

By now, you’re probably a fan of our Spotify playlists—what better way to add some more soul to your daily life? But this new one takes slowing down to a whole new level. Filled with chilled out tracks by popular artists like Air, Four Tet and Floating Points, our Super Slow playlist is the ultimate soundtrack to your lazy evenings and weekends.  

Whenever things get a bit busy or overwhelming, routines add stability and much-needed balance to our lives. They comfort us, give us more energy, and improve our overall well-being. Explore some simple routines you can do at home to unwind and help you become your best self.

Japanese artist Sachiko Abe has a creative way to relax. To calm her mind, she cuts strips of paper for hours on end.

Whether in the workplace, on the move or right at home, wellness is everywhere. Read on to meet three powerful women who are working to make the world of wellness even better.

Our sleep playlist is designed to soothe away the day and lull you into hours of sweet dreams.

Get into a Valentine’s Day state of mind with our line-up of books that celebrate love in every form.

Let your bouquet speak for you with the subtle art of  hanakotoba, the ancient Japanese art of communicating through flowers.

You’ve set your New Year’s resolutions – now it’s time to treat yourself. Get ready for an indulgent 2020 with these seven self-care tips for body, mind and soul.

In this column, Rituals’ CEO Raymond Cloosterman shares his view on happiness, why it’s most gratifying when it’s shared & how to find it in everyday life.

Between school, friends and so much more, life’s busy for today’s teenagers. Here are simple ways they can bring the Holi joy to their jam-packed schedules.

Looking for a new fragrance? Discover how to find a scent that suits you best, where you should spray it, and other tips to make it last all day.

We fired 3 questions at CEO Raymond Cloosterman about the special partnership between Rituals and the Rijksmuseum, two iconic brands from Amsterdam.

Discover how the ancient Japanese legend of 1000 paper cranes, or Senbazuru, continues to inspire peace & happiness today.

Do you love the scent of burning incense sticks? There’s a tradition-rich “incense village” in Vietnam that you should know about.

Television producer and fitness guru Arie Boomsma has many daily habits. Read all about his everyday routines for health & happiness in this interview.

Public parks are a source of well-being. Here’s why they make us happier & healthier, and where you can find the world’s most beautiful community parks.

It’s vacation season—the perfect time to relax with a soul-nourishing audiobook. These 10 audiobooks should definitely be on your summer listening list.

The design of our Amsterdam Collection was inspired by a museum piece. In this interview, museum curator Femke Diercks tells all about the iconic pot.

Kintsugi is the beautiful Japanese art of fixing broken pottery with gold-painted glue. Here's how this ancient practice can improve your well-being.

Drinking tea is not just about the beverage—it’s a ceremony. Discover what Japan’s traditional tea ceremony, chadō, can do for your well-being.

Wabi-sabi writer Julie Pointer tells us why we shouldn’t aim for perfection when it comes to our homes, our lives, and the moments we share with others.

The Japanese possess a talent that we should all be trying to cultivate. It’s called inemuri, it is sleeping in public, and here’s how it works.

In Japan, happiness and good health are not goals—they’re habits. Discover what these 8 simple yet powerful habits & traditions can do for your body, mind & soul.

Fusing travel, mindfulness and creativity, Lisa Maduro found the perfect antidote to stress: Slow Escapes. We interviewed her about her unique concept.

The Japanese practice of forest bathing doesn’t involve soaking in a tub, but it can be just as relaxing. Here’s how shinrin-yoku can boost your well-being.

Did you know that looking at art isn’t just fun—it’s actually good for you? Discover why it has a relaxing effect and how it can help you in daily life.

We’ve got the perfect playlist to soundtrack your Valentine’s Day. Celebrate love with these beautiful songs that will bring out your inner romantic.

The start of the new year doesn’t fall on the same day for everyone. Today is Chinese New Year—the most important Chinese holiday—also well-known as a celebration of spring. Get to know this beautiful tradition.

When the alarm clock rings, do you rise and shine or hit snooze? Discover whether you’re a morning or evening person, and how to make that work for you.

An American woman who grew up poor in the segregated South and became the country’s first billionaire woman of colour, Oprah Winfrey is an authentic inspiration to women all around the world.  

CEO & founder of Rituals Raymond Cloosterman turned a wish into a worldwide success. He explains the power behind wishing and how it can change your life.

Ready for a new holiday tradition? The Icelandic tradition of Jolabokaflod gives every family member a new book to curl up with on Christmas Eve. Dive into this lovely custom and our top 3 holiday reads.  

You don't need an advent calendar to know that Christmas is coming. But everyone loves that daily frisson of excitement you get when opening the little window on the calendar. Treat yourself to a special moment each and every day with The Ritual of Advent.

What if you had a safe, relaxing place to retreat to when times get tough? Somewhere to shut out the stress and pressure of your busy life? That place exists—and it’s inside you. Discover your path to inner peace with these simple, everyday tips.

Hear what expert Deborah has to say about her personal experience with yoga and how it has true life-changing potential. Check out this quick Q & A and be inspired to join our 3 Days of Yoga Program.

Did you know music can trick you into feeling less tired during a workout? Or that the right track can improve your focus, boost your mood and even influence your heart rate? Listening (and dancing!) to music can improve your mental and physical health…here’s how.

The time you’ve been waiting for is here—the new Soulwear collection is in stores. We sit down with Category Manager Karlijn Wolfs to discuss the new collection, why Soulwear belongs in every closet and of course, Karlijn’s own daily routines.

Get ready for our most awesome playlist yet! Inspired by our brand new collection The Ritual of Holi, we’ve got tracks to boost the fun factor of whatever you’re doing. Filled with favourites like Drake, Ariane Grande and Justin Bieber, you and your friends won’t be able to stop dancing, no matter where you are.

Get inspired by the important message behind our newest collection The Ritual of Holi. Dagmar, Creative Director of Rituals, shares her vision, inspiration and personal routines.

The Ritual of Happy Buddha has been our most joyous collection for years, bringing you optimism, happiness and perhaps even a little luck. Read on to discover what’s new with our happiest collection.

We all could use more rituals in our lives—they soothe us, help us live in the moment, and add much-needed structure to our day. Babies in particular benefit from the regularity made possible through rituals, especially when it comes to their sleeping patterns. Here are some helpful hints on how to bond with your baby during his night-time routine.

Sometimes you just wish there were more hours in the day. But since that’s not an option, the only solution is to try to be as productive as possible in the hours you have. We searched for tips from some of the most successful people in the world to learn how they divide and conquer their day.

Want to learn the secrets of a skincare professional? We sit down with Abigail James, a renowned beauty expert based in London, for some essential skincare tips. Get to know the woman whose healing hands are responsible for radiant skin on both sides of the Atlantic.

Running is a great cardio workout, but did you know it’s also good for the soul? Running outside in nature is particularly soothing, as it is also an excellent opportunity for meditation.  We’ve created a Spotify playlist that’s sure to become your ideal running companion, filled with tracks to that engage both body and mind.

Spring is the perfect time to pause and reflect on everything you’ve achieved so far—and what you still want to achieve. Read on to discover some new routines that will help you become the best version of yourself.

We all know we should be getting between 7-9 hours of sleep per night, but how often do we actually hit this target? We talk with Dr. Els van der Helm, sleep expert and founder of the app Shleep, about why sleep is so important and how we can improve its overall quality. Read on for some practical advice from somebody who studies the science of sleep.

We all want to love and be loved. Raymond Cloosterman, CEO and founder of Rituals, talks about how the holidays are about opening your heart, especially during trying times. Read on for an uplifting message of hope and the human heart.

Fashion photographer Anushka Menon always knew she would be an artist. Looking at her impressive portfolio; she was completely right. We talked to her about her collaboration with Rituals, how she balances work and life, and her own rituals that keep her going.  

How often do you take this quote by heart? The inspiring and famous line by Mahatma Gandhi might be the proof that change can start with an individual action. Find out all about Gandhi, who made it his mission to passively fight for justice and equality. He said it, you can do it: you can make a difference in the world.

Rituals is teaming up with the star of the popular TV series Pretty Little Liars Troian Bellisario to celebrate our 11^th store opening in the USA. We talked with this talented American actress about her own relaxation rituals, her work and life balance, and why she identifies so much with the Rituals philosophy.