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The Alchemy Collection

New Limited Edition

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Advent Calendar

Our Latest and Greatest

New Advent Calendars

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New Classic Gift Sets

Wrapped and Ready to Give

New Classic Gift Sets

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New Arrival: White Basil

Private Collection

New Scent: Royal Tea

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Exclusively for Members

Your Gift This Month

The Ritual of Sakura mini scented candle (140gr) - free with any purchase over €45 this month.*

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Award Winning Products

Beauty Awards Cosmopolitan 2024

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Vogue Beauty Awards 2024

Vogue Beauty Awards 2024

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Exclusive workshop

The Art of Fragrance Zoning

Did you know that scents can have a positive effect on your mood? Test out scents and discover where to place them in your home in our free, expert-led workshop. Book now and enjoy an exclusive gift when you spend €70.

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About Rituals

Better the Balance

  • Certified B Corp™
    Purpose-drivenProud to be B Corp™

    Rituals is Certified B Corp™ - meaning we are a company that uses business as a force for good. 

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  • Our Refills
    PackagingOur Refills

    Enjoy your favourite products just with less packaging!

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    ImpactThe 10% Profit Pledge

    We guarantee that we will use 10% of our net profit to support causes that improve the wellbeing of people and planet.

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