Terms & Conditions My Rituals


1. General
  1. 1.1 If you join the My Rituals loyalty program, you will receive personalised offers and surprises - collecting meaningful moments. These personalised offers and surprises are based on your online purchases and purchases in official Rituals stores in participating countries. When you purchase Rituals products from our partners, such as warehouses and shop-in-shops, or in countries other than participating countries, these will not be registered to your account. Please note that in the United Kingdom the minimum age to create a My Rituals account is 16.

2. Benefits
  1. 2.1 Benefits of joining are:
    1. • Welcome gift upon completion (including confirmation of your e-mail address) of your registration when you make your first purchase (in store or online by logging in); Maximum one welcome gift per My Rituals member.
    2. • A gift when you spend more than the minimum purchase amount as further explained in our instore communication or online on the promotions page (whilst stocks last, max 1 gift per purchase online and in store. The Premium and Deluxe gift with purchase are only available online and in retail stores. Not in combination with other promotions, threshold amount fluctuates per campaign and per gift);
    3. • A birthday gift (voucher to be redeemed within 30 days from the email receipt date). You will receive this gift with any purchase online or in a standalone Rituals store. Not available in Rituals wholesale partner locations or airports. The gift is non-refundable or exchangeable for a cash alternative. One gift per My Rituals member only;
    4. • Exclusive offers, personal surprises and the latest Rituals news via email;
    5. • Personalised offers based on your previous purchases and online user behaviour;
    6. • Special text messages with invitations or offers (please see below under My Rituals SMS);
    7. • Invitations to special events; and
    8. • Possible savings deals, where the applicable terms will be explained per deal.

  2. 2.2 Offers or surprises cannot be valued in monetary terms, cannot be exchanged for money and cannot be passed on to others.

3. Sign Up, Edit & Unsubscribe
  1. 3.1 You can sign up in various different ways:
    1. • In official Rituals stores in the countries where the My Rituals loyalty program has been rolled out;
    2. • Via text message;
    3. • Online; or
    4. • In the Rituals App.

  2. 3.2 After signing up, you will receive a username, password and a My Rituals loyalty program ID. These details are strictly personal and must be kept for yourself. Inform Rituals immediately if you think a third party has acquired your password.

  3. 3.3 You can always change your profile by logging in via your account. You can also change your account in stores with the help of store personnel. Alternatively, our customer service will be happy to help you. In every email we send you, we will always offer you an opt-out.

4. Personal Details
  1. 4.1 Rituals processes the following personal details in connection with the My Rituals loyalty program:
  2. The necessary details are:
    1. • First name & surname;
    2. • Gender;
    3. • Email address;
    4. • Date of birth;

  3. The extra (optional) details we ask for are:
    1. • Telephone number;

  4. 4.2 If you make purchases in store, we might ask you for your My Rituals loyalty program ID or your telephone number so that we can find you in our customer database and add your purchases to your account. When you make purchases as a My Rituals member, Rituals also registers the details of your purchase, including the date and location. In doing so, Rituals creates an interests profile on you in order to be able to select products that will be of relevance to you. Rituals processes your personal details in line with its Privacy Policy.

5. Email Communication My Rituals
  1. 5.1 An essential part of the My Rituals loyalty program relates to receiving personalized offers and surprises, Rituals news, invitations to special events via email etc. (see Benefits).

  2. 5.2 As a result, only those who wish to receive these My Rituals marketing emails and provide their consent accordingly are able to create a My Rituals account. Nonetheless, should you, after you have created your My Rituals account, wish to opt-out to one or more of our communications via email, you can do so at any moment via the unsubscribe link in the footer of our emails or via your My Rituals account when logged in via the website or app.

6. SMS/Text Messages From My Rituals
  1. 6.1 Rituals may send to you marketing and promotional text messages using an automatic telephone dialing system (“My Rituals SMS”), if you provided us with your consent to do so.

  2. 6.2 Such My Rituals SMS will be sent to the mobile phone number you provide to Rituals, as part of your enrolment or subsequently when you sign up for My Rituals SMS text messaging. By opting in to the My Rituals SMS Program, you represent that the mobile number for which you have opted-in, is one for which you are authorised to provide consent to receive SMS from My Rituals.

  3. 6.3 You understand that we do not rely on your consent where we need to contact you in relation to a purchase from Rituals or as part of your general participation in the My Rituals loyalty program. You may withdraw your consent at any time. To withdraw your consent and opt-out of text messages at any time, send a text message with ‘RITUALS STOP’ to 63666. Please note that you may receive one additional SMS confirming your opt-out.

  4. 6.4 You agree that if and before you disconnect or transfer your mobile number, you will opt-out that number from My Rituals SMS Program.

7. Miscellaneous
  1. 7.1 Membership of the loyalty program is for an indefinite period. Rituals maintains the right to alter the general terms and conditions and the contents of the My Rituals loyalty program at any given moment. You will always be informed prior to any changes.

  2. 7.2 If for some reason you do not agree with the changes, you are free to end your membership of the My Rituals loyalty program.

  3. 7.3 You can end your membership of the My Rituals loyalty program at any given moment by sending an email to our customer service department via the contact form. In the contact form you can select ‘My account’ as subject, and followed by ‘My Rituals’ when asked what your question is about. You can also contact us with any other questions via this method.

  4. 7.3 Dutch law applies to the My Rituals loyalty program. The competent court in Amsterdam, the Netherlands has the non-exclusive jurisdiction to settle disputes in connection to these terms and conditions, which means that you can file a claim to enforce your consumer protection rights in connection with these terms and conditions in Amsterdam or in the EU country where you live.